Prime Day discounting reached an all-time high this year. Find out how US and UK strategies differed.
The 48-hour mega sale returned to a July slot for the first time since 2019 and saw Prime members purchase more than 300mn items worldwide, up 20% on last year.
Using EDITED Retail Intelligence, we assessed how the fashion industry’s deals stacked up to previous years and the discounting strategies retailers put in place to win back market share from Amazon.
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