Brands and retailers need to pivot from just thinking about what makes them money to who makes them money.

In this webinar, we explore:

  • The data points you need to bring together to get a complete picture of your business
  • The tyranny of the average customer, and the distribution of customer value (vs a traditional customer segmentation)
  • How to know what’s important to your most valuable customers
  • Translating crucial customer insights into action

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