Whitepaper
5 Steps to Becoming A Customer-Centric Merchandiser
Merchandising teams are stuck making decisions from a product-centric view, but they need to move to customer-centric merchandising to unlock stronger results.
While inflation and interest rates are still high, shoppers displayed resilience in May 2023, with retail sales having increased globally, from Hong Kong to the US. Even still, the threat of an economic downturn remains. This report uses the EDITED tool to outline a robust, recession-proof strategy to cover discounting, pricing and assortments across the market.