Industry Jul 25, 2019 4 min read

3 lessons ecommerce managers can learn from Pride 2019

Since the parades and marches first started to honor the 1969 Stonewall riots, many brands have joined forces to support...

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Beauty trends 2019
Industry Jul 25, 2019 5 min read

The budget beauty boom

Industry headlines may be dominated by Instagramable cult brands and luxury labels expanding their categories to become...

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back to school marketing
Featured Jul 24, 2019 5 min read

Take the guesswork out of Back-to-School planning

While Back-to-School is a complex holiday to break down, EDITED data can take the guesswork out of assortment planning a...

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Industry Jul 19, 2019 4 min read

How to create a cult beauty brand

What makes a cult brand? Here are the 3 ingredients that have been baked into the top cult beauty brands.

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Amazon Prime Day Discounts
Featured Jul 11, 2019 4 min read

The insights retailers need to compete with Amazon Prime Day(s)

EDITED is now tracking Amazon in the UK! British retailers are increasing their participation in American discounting ev...

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Featured Jul 10, 2019 4 min read

Your secret weapon to seasonal product launches

We applied Visual Merchandising’s filter panel, heatmap analysis and dashboard functions to understand when US and UK re...

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Homeware trends 2019
Featured Jul 08, 2019 3 min read

Fashion retailers inside plan to shake up the homeware industry

Brands are now selling a lifestyle that stretches far beyond clothes and encompasses our living spaces. They want to bec...

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Featured Jul 05, 2019 5 min read

Spotlight on Lululemon’s successful pricing strategy

The secret formula of Lululemon's pricing strategy is: functional garments at a high but consistent price point + minim...

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beauty week
Featured Jul 03, 2019 5 min read

The 5 ingredients you need for a successful skincare brand

The beauty industry has seen strong growth in recent years, especially among young direct to consumer brands. With susta...

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