EDITED, the global leader in Retail Intelligence and AI-driven data insights, today announced that Doug Kofoid has joined the company as its new CEO. Kofoid’s experience leading high-growth B2B SaaS companies and AI-driven solutions will be integral as EDITED continues to scale.

Kofoid is joining EDITED during a period of strong growth for the company. In 2021, the company grew ARR over 100% through client acquisition and platform expansion, offering both Market Intelligence and Enterprise Intelligence. EDITED works with the world’s top apparel and footwear brands and is expanding verticals in homegoods, beauty and home improvement retail. The value to global brands and retailers from EDITED’s technology has accelerated post-pandemic with the growth of digital commerce and challenges from supply chain disruptions and turbulent market conditions.

“Under the leadership of its co-founders Geoff Watts and Julia Fowler, EDITED’s AI-driven analytics have resonated strongly with global brands seeking to grapple with the complexities of modern retail, fueling accelerated growth,” said Karen McCormick, Chief Investment Officer, Beringea and EDITED board member. “We are confident that Doug’s ability to blend product and technology strategy with a hands-on leadership style will continue to drive the growth mindset and operational rigour EDITED is known for.”

Geoff Watts, EDITED co-founder and board member added, “Julia and I are excited to welcome Doug and are confident in his leadership. We’re sure he will foster and grow the team and expand the vision that underpins EDITED’s success.”

As CEO, Kofoid will be dedicated to scaling EDITED further, including bringing the company’s technology to new markets and strengthening EDITED’s retailer and brand partnerships.

Kofoid is a proven leader in AI-driven B2B technology. Most recently, Kofoid served as the CEO and board member at DialogTech, an AI-powered conversion intelligence and analytics solution for marketers. Before being named CEO in Feb. 2018, Doug served as the COO, where he led the company’s transition towards AI-driven conversation intelligence. Previously, Kofoid also held senior leadership roles at Publicis Groupe and DoubleClick/Performics. Through his unique experiences, Kofoid has developed a passion for leading exceptional teams and technology by promoting collaboration, accountability and innovation.

“Joining the talented team at EDITED and building on the company’s impressive growth presents an incredible opportunity,” said Kofoid. “EDITED’s SaaS platform for Retail Intelligence and AI-driven analytics supports the most innovative global consumer brands as they navigate today’s unique challenges. I am passionate about AI technology and I see tremendous potential for EDITED as it continues to invest in creating new solutions.”


EDITED is the global leader in Retail Intelligence. We help retailers increase margins, grow revenues competitively and drive better outcomes through AI-driven Market and Enterprise Intelligence on the Connected Commerce Cloud. By connecting business analytics and external market data, the world’s best global brands depend on the EDITED products and services to make better data-backed decisions, analyze trends and expedite insights into action.