With the accelerated shift towards e-commerce, the two leaders in AI-led retail automation join forces to centralize business and market data into one place. 

New York, NY – April 28, 2021 – EDITED, the leader in Retail Market Intelligence, announced today it has completed its acquisition of DynamicAction, the leader in internal retail analytics. Together, they close the loop between information and action, and equip retailers with the insights needed to make better data-backed decisions. With the first fully integrated retail automation system, EDITED and DynamicAction combine global market data alongside data from the supply chain ecosystem for rapid insights. In a tumultuous climate, they empower retailers to move with precision and agility, while taking the risk out of retailing.  

While data has become more critical for retailers, market and internal data have always been disjointed until today. By bringing both AI driven applications together, the combined platform from EDITED and DynamicAction gives their customers such as Inditex and Columbia a holistic perspective to navigate retailing in a more profitable and coordinated way.

“Retail has experienced 10 years of e-commerce growth in the span of a year. It is the key channel for success,” said Geoff Watts, CEO and Co-Founder of EDITED. “Our acquisition of DynamicAction marks a significant milestone in our mission to transform the future of e-commerce. Together we can leverage AI across all parts of a business, unlocking never before seen retail automation. This brings us one step closer to the industry’s objective of high-speed retailing.”

“Data-driven decision making has always been our goal for retailers, and we’ve taken a big step forward to insight-driven action. With the backing of great investors and customers, we have focused hard to find faster, smarter ways to empower merchants, marketers and brand operating teams,” said John Squire, CEO and Co-Founder of DynamicAction. “Now, as part of EDITED, we’re thrilled to join Geoff and his team to deliver a market leading platform of deeply connected data, insight and actions that leading retailers and brands will adopt to thrive and succeed.” 

For over a decade, EDITED has helped over 200+ leading retailers and brands, tracking over 2.5+ billion SKUs everyday. In addition to its existing real-time global market data, the EDITED Market Intelligence Platform will now offer internal data analytics for e-commerce, physical stores and omnichannel retail teams. With the addition of DynamicAction’s 150+ enterprise and cloud system data connectors, customers will now have the ability to unlock greater value from the federated first party data systems they manage to increase sales and improve margins – thereby optimizing opportunities for higher market share and shareholder value. 

Operating under the EDITED brand name, DynamicAction employees and leadership will merge into the new parent company. The combination of the two products and teams will support the EDITED mission to help retailers win under any circumstances and weather any crises. 


EDITED is the leader in Retail Market Intelligence. We help retailers increase margins, generate more sales and drive better outcomes through AI-driven market data, analytics and research.  Brands like Zara, Puma, John Lewis, Marni and Tommy Hilfiger use EDITED’s suite of Market Intelligence products to create retail strategies and make better assortment, pricing and promotion decisions everyday. 

About DynamicAction
DynamicAction empowers B2C and B2B Retail Brands to take decisive, customer-first, profitable action. The DynamicAction Commerce Decisioning Applications apply AI-powered proprietary algorithms to deliver definitive analytics and profit-prioritized actions. The DynamicAction Activation Program catalyzes cross-functional teams for agile, customer-centric retail success. Forward thinking brands rely on DynamicAction to holistically run more effective commerce organizations and execute targeted strategies that increase revenue and profitability.