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Better retail decisions, supported by market data. Here's how the world's best retailers use EDITED to make crucial decisions every day.

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    “EDITED helps us keep pace with the ever-changing pricing trends in retail. Having access to that information has contributed to the 40% growth we had last year.” - Paul Horsfield, Merchandising Director

  • Puma

    “EDITED has been extremely helpful in helping us reach our sales increases and drive growth.” - Katie Darling, VP of Retail Merchandising

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    "Our buying team uses EDITED extensively. It’s their go-to tool when planning for upcoming seasons, creating assortment ranges or preparing for reviews.” - Lisa Greenwald, CMO

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    “Without data analytics, we wouldn't be able to do anything anymore. It's not a luxury, it's a necessity. You have to have it - and if you don't you're going to be so behind everyone else.” - Silva Hrabar, Head of Merchandising

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  • Puma
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  • Boohoo +40%

    Revenue Increase

  • Otto Group +€1.8b

    Sales Growth

  • In-Market Reaction

    Perfecting product with EDITED

    Every day retailers like PUMA, J.Crew and Marni use EDITED to create airtight assortment ranges that drive sales. Now you can too.

    "EDITED has been extremely helpful in helping us reach our sales increases and drive growth."

    Katie DarlingVP of Retail Merchandising
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  • Diesel
  • Hh Logo Helly Hansen
  • Chicos
  • La Redoute
  • Ann Taylor
  • "Without data analytics we wouldn't be able to do anything anymore. It's not a luxury, it's a necessity. You have to have it - and if you don't you're going to be so behind everyone else."

    Silva Hrabar
    Head of Merchandising
    Pre-Launch Planning

    How retailers maximize margins with EDITED

    Every day retailers like Boohoo, Diesel and John Lewis use EDITED to fill their ranges with price-right best sellers. Now you can too.

    "EDITED helps us keep pace with the ever-changing pricing trends in retail. Having access to that information has contributed to the 40% growth we had last year."

    Paul HorsfieldMerchandising Director
  • Boohoo
  • Ottojapan
  • Chicos
  • J Crew
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  • Strategy & Analysis

    Telling the right story with EDITED

    Every day retailers like Madewell, Pretty Little Thing and FitFlop use EDITED to create targeted campaigns that convert. Now you can too.

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  • Ann Taylor
  • Tommy (1)
  • Fitflop
  • Mango (1)
  • Marni
  • Case Studies

    Making great retailers even better

    Take the guesswork out of retail with EDITED. Learn how we drive sales for the world's most top retailers.

  • How FitFlop uses EDITED to stay agile in today’s competitive landscape

    EDITED has proven to be an essential business tool over the last year. It provides valuable insights that lets us plan more efficiently, track competitor data and monitor our products within the market place.


    — Silva Hrabar, Head of Merchandising

  • How Boohoo uses EDITED to grow fast in an aggressive market

    Data is hugely important in this day and age,” he says. “If you don't have up to date real-time data you won't survive in this aggressive trading, competitive retail market - full stop.


    — Paul Horsfield, Merchandising Director


    Read Case Study  
  • How PUMA uses EDITED to achieve sales goals

    EDITED insights help guide our decisions throughout each stage of the retail planning cycle and have become integral to how we approach our product, promotional and pricing strategies.


    — Katie Darling, VP of Retail Merchandising

  • How J.Crew uses EDITED to align price and product strategies

    Our buying, merchandising and pricing teams use EDITED extensively. It’s their go-to tool when planning for upcoming seasons, creating assortment ranges or preparing for reviews. Using market data to back up our decisions has become essential to our process.


    — Lisa Greenwald, CMO

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    How PrettyLittleThing uses EDITED to stay faster than fast fashion

    “EDITED lets us search for live data across our market. It helps keep us ahead of our competition, and ahead of our game.”


    — Leanne Holmes, Head of Merchandising


    Read Case Study  
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    How Otto Group is using EDITED to lead the future of retail around the world

    “EDITED data helps support the many product, price and timing decisions our teams make every day. Without it we’d be losing crucial insights into the state of our key markets and it’d be greatly missed.”


    — Tobias Caldeweyher, Head of E-Commerce Analytics


    Read Case Study  
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    How Arcadia Group uses EDITED to build better assortments each season and trade better daily

    “At Arcadia, we operate out of 2,000 high street stores, with many product launches. And EDITED has helped us get it right every time.”


    — Sion Parry, Merchandise Director at Dorothy Perkins


    Read Case Study  
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    How Nelly.com uses EDITED to consistently offer their customers products they actually want

    "One of our EDITED highlights was from the first few months of using the tool. We noticed a top selling skirt at one our competitors and managed to quickly turn around our own version.

    The Nelly skirt became a best seller and we ended up making back the entire value of EDITED’s contract from just one business decision. It really showed us the value of EDITED and why it’s important to have access to real-time market data."


    — Madeleine Munkhammar - Head of Sales at Nelly.com

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    How Marni uses EDITED to create airtight merchandising and pricing strategies

    "Our company was looking for a platform that would help us create airtight merchandising and pricing strategies. After spending a great deal of time reviewing the market’s options, we decided to go with EDITED.

    Today our teams use EDITED on a daily basis. The platform helps us build out our product ranges, identify opportunities as well as weaknesses, price our collections and understand key market trends.

    The EDITED team has also been amazing at helping us roll out the tool and train users. They are always available to support us and frequently propose deep dives on certain topics. We look forward to developing our business with EDITED by our side."


    — Martin Wieczorek, Merchandising Director

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    How Chico’s uses EDITED to make better decisions

    "Chico’s FAS and its family of brands - Chico’s, White House Black Market and Soma - chose EDITED because we needed a platform that would give us insights on how best to approach our merchandising, assortment and pricing strategies. Their Retail Decision Platform provides us with insights for our business, is intuitive to use, and creates seamless outputs that anyone in the organization can benefit from.

    We've also had an excellent experience with EDITED's Customer Success team. They've been great at supporting us throughout the on-boarding process and getting all of our users EDITED certified. On top of that, they've provided a number of advanced training sessions to ensure our users are maximizing the full value of the platform."



    — Chris Shaver, Senior Director of Strategy, Chico’s FAS, Inc.