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    Boohoo PUMA J Crew FitFlop
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    For Pricing For Growth For Planning For Analysis

Better retail decisions, supported by market data. Here's how the world's best retailers use EDITED to make crucial decisions every day.

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  • Boohoo Neon 4 E1550726515896

    “EDITED helps us keep pace with the ever-changing pricing trends in retail. Having access to that information has contributed to the 40% growth we had last year.” - Paul Horsfield, Merchandising Director

  • Puma

    “EDITED has been extremely helpful in helping us reach our sales increases and drive growth.” - Katie Darling, VP of Retail Merchandising

  • 5564cbdf6da811d049ee93bb 2732 1366

    "Our buying team uses EDITED extensively. It’s their go-to tool when planning for upcoming seasons, creating assortment ranges or preparing for reviews.” - Lisa Greenwald, CMO

  • Eloise Croc Wedge Tan Af8 592 Model 0304 V3

    “Without data analytics, we wouldn't be able to do anything anymore. It's not a luxury, it's a necessity. You have to have it - and if you don't you're going to be so behind everyone else.” - Silva Hrabar, Head of Merchandising

  • Boohoo Neon 4 E1550726515896
  • Puma
  • 5564cbdf6da811d049ee93bb 2732 1366
  • Eloise Croc Wedge Tan Af8 592 Model 0304 V3
  • Boohoo +40%

    Revenue Increase

  • Otto Group +€1.8b

    Sales Growth

  • Fd Logo Black 1 (1) +70%

    Revenue Increase

  • In-Market Reaction

    Perfecting product with EDITED

    Every day retailers like PUMA, J.Crew and Marni use EDITED to create airtight assortment ranges that drive sales. Now you can too.

    "EDITED has been extremely helpful in helping us reach our sales increases and drive growth."

    Katie DarlingVP of Retail Merchandising
  • Debenhams Logo Black
  • Diesel
  • Hh Logo Helly Hansen
  • Chicos
  • La Redoute
  • Ann Taylor
  • "Without data analytics we wouldn't be able to do anything anymore. It's not a luxury, it's a necessity. You have to have it - and if you don't you're going to be so behind everyone else."

    Silva Hrabar
    Head of Merchandising
    Pre-Launch Planning

    How retailers maximize margins with EDITED

    Every day retailers like Boohoo, Diesel and John Lewis use EDITED to fill their ranges with price-right best sellers. Now you can too.

    "EDITED helps us keep pace with the ever-changing pricing trends in retail. Having access to that information has contributed to the 40% growth we had last year."

    Paul HorsfieldMerchandising Director
  • Boohoo
  • Ottojapan
  • Chicos
  • J Crew
  • Fd Logo Black 1 (1)
  • Strategy & Analysis

    Telling the right story with EDITED

    Every day retailers like Madewell, Pretty Little Thing and FitFlop use EDITED to create targeted campaigns that convert. Now you can too.

  • Puma Logo
  • Ann Taylor
  • Tommy (1)
  • Fitflop
  • Mango (1)
  • Marni
  • Case Studies

    Making great retailers even better

    Take the guesswork out of retail with EDITED. Learn how we drive sales for the world's most top retailers.

  • How FitFlop uses EDITED to stay agile in today’s competitive landscape

    EDITED has proven to be an essential business tool over the last year. It provides valuable insights that lets us plan more efficiently, track competitor data and monitor our products within the market place.


    — Silva Hrabar, Head of Merchandising

  • How Boohoo uses EDITED to grow fast in an aggressive market

    Data is hugely important in this day and age,” he says. “If you don't have up to date real-time data you won't survive in this aggressive trading, competitive retail market - full stop.


    — Paul Horsfield, Merchandising Director


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  • How PUMA uses EDITED to achieve sales goals

    EDITED insights help guide our decisions throughout each stage of the retail planning cycle and have become integral to how we approach our product, promotional and pricing strategies.


    — Katie Darling, VP of Retail Merchandising

  • How J.Crew uses EDITED to align price and product strategies

    Our buying, merchandising and pricing teams use EDITED extensively. It’s their go-to tool when planning for upcoming seasons, creating assortment ranges or preparing for reviews. Using market data to back up our decisions has become essential to our process.


    — Lisa Greenwald, CMO

  • Image

    How PrettyLittleThing uses EDITED to stay faster than fast fashion

    “EDITED lets us search for live data across our market. It helps keep us ahead of our competition, and ahead of our game.”


    — Leanne Holmes, Head of Merchandising


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  • Image

    How Otto Group is using EDITED to lead the future of retail around the world

    “EDITED data helps support the many product, price and timing decisions our teams make every day. Without it we’d be losing crucial insights into the state of our key markets and it’d be greatly missed.”


    — Tobias Caldeweyher, Head of E-Commerce Analytics


    Read Case Study  
  • Image

    How Arcadia Group uses EDITED to build better assortments each season and trade better daily

    “At Arcadia, we operate out of 2,000 high street stores, with many product launches. And EDITED has helped us get it right every time.”


    — Sion Parry, Merchandise Director at Dorothy Perkins


    Read Case Study