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How PUMA uses EDITED to optimize assortment and pricing decisions
How does PUMA adjust product and pricing to find the sweet spot in the saturated UK market?
Customer Stories
A Customer-Focused Approach: How Lacoste Stays One Step Ahead Using EDITED
“The market moves really fast, but the consumers’ decision-making is even faster these days,” says Matt Blackmore, Senior Director of Merchandising, Supply Chain, and Operations (UK & Ireland) at Lacoste.
Discover how EDITED gives Lacoste speed to data, enabling it to make customer-centric decisions across pricing and assortment and, ultimately, stay one step ahead of the competition.
More Customer Stories
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