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EDITED Research™Make decisions with confidence whether you are looking for white space opportunities, evaluating potential brand partners, determining the structure and breadth of your assortment, or creating the perfect category, color, and print mix.
By Use Case
Key Challenges
Historical Context
Limited by the historical information and insight in your existing assortment planning tool.
Sustainable Improvement
Identifying opportunities for a more sustainable assortment and future through market benchmarking in product and positioning and range evaluation.
Expansion Opportunities
Identifying white space opportunities, including which other brands you should collaborate with.
Customer Profitability
Uncovering which of your customers buy your product at full price and never return a thing, and which are more problematic.
Benefits
Market Informed Business Insights
Bring together market data and your enterprise data to get a full picture of how what is happening in the market is affecting your performance.
Expose and Prioritize Opportunities
Take some of the crazy out of your day by quickly identifying and focusing on the highest-impact opportunities to drive growth.
Customer-Centric Merchandising
Know not only what makes you money, but who makes you money so you can put energy into your most profitable customers.
Sustainable Merchandising
Be good to your brand AND to the environment. Eliminate waste in your business with more accurate planning and decision-making throughout the lifecycle.
How EDITED Helps
Compare products
EDITED pulls data together to show you how your assortment compares to that of key competitors in your market. Here, you can see “new-in” for your own range versus competitors' and understand where you can make adjustments to become more competitive.
Track competitive category mixes
Understanding how your competition structures its assortment is a critical piece of range building. This chart drills in on the “bottoms” category, so you can track how key competitors in your industry create category mixes across assortments -- and how they compare to yours. Now, you can more easily determine white space opportunities to grow into for future seasons.
Prioritize at pace
After getting a picture of what's happening in the market, this solution enables you to pinpoint high-impact exposure opportunities in your business based on your current range and stock to drive your business forward.
Woolworths SA uses EDITED to make sure they put the customer at the heart of all decision-making processes and identified over 10 different assortment growth opportunities to satisfy consumer demand within the first year of the partnership.
Related Resources
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