Marketing
Data-backed marketing analysis and strategy
From succeeding to leading, in-depth market analysis for every decision. EDITED’s Connected Commerce Cloud provides retail marketing teams with unparalleled visibility into the marketing strategy and emerging trends globally.
marketing
10,000+ landing
pages and emails
at your fingertips
Undeniably superior, effortlessly integrated: Visual Merchandising
Visual Merchandising uses machine learning to analyze over 1000 emails and over 10,000 home and landing pages in real-time, providing marketing teams with identifiable patterns to see what’s working and make strategic decisions on the direction of their brand.
Promo visibility
See how promotional activities are executed across all relevant markets.
Total visibility
Monitor and review current or historical promotional activities on one platform.
Smart filtering
Our refined filter panel lets you drill deeper into the data that matters most to you.
Heatmap analysis
Visualize and capitalize on key promotional opportunities quickly and easily.
“Using EDITED’s Connected Commerce Cloud, we can see competitors’ and hundreds of other brands’ digital marketing with just a few clicks… It puts actionable supplemental competition insights at our fingertips, without adding work.”
research
Retail Reports
Unmatched insight into the retail industry
Our in-house team of analysts combines years of industry experience with real-time data from Market Analytics to provide the most up-to-date trend reports you can trust, helping your team invest in the right product, contextualize industry shifts and react quickly.
Identify and understand emerging and existing trends broken out by demographic.
From Vogue to Tik Tok, Retail Reports coverage across fashion, pop culture, and lifestyle content.
Focus on your marketing strategy with detailed, data-backed reports tailored to your requirements.
Insights into how the wider industry is performing and of-the-moment coverage.
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Runway Reports
All of the latest, delivered to you within 24 hours
Within 24 hours of a major show hitting the catwalk, our industry veteran, in-house Retail Analysts provide a full breakdown of the looks, colors, patterns, trends and themes that matter to you in an easy-to-digest format.
Exclusive and comprehensive data-driven buyer guide reports per season.
Next-day category overviews for all major cities including Paris, London, New York and more.
High-res images with individual collection analysis profiling key colors, looks, and details.
Core, commercial, and directional products by category to translate runway trends for your customer.
Reimagining Retail
Solutions for unified commerce
EDITED’s Connected Commerce Cloud provides leading retailers with the solutions they need to optimize their omnichannel strategy and digitalization.
Resources
All the latest retail insights
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Blog
How To Make A Product Go Viral
Increase your chances of going viral by nailing the three Ps – product, pricing and promotion.
Aug 1, 2022 -
Blog
How Did Black Friday Perform Among Omicron Concern & Supply Chain Snarls?
One of the biggest shopping events on the retail calendar just wrapped up. So we crunched the numbers to bring you the most notable insights in our post mortem report powered by Market and Enterprise Intelligence.
Dec 2, 2021 -
Blog
The essential brand marketing guide to TikTok
TikTok’s popularity has skyrocketed across all ages, eliminating preconceived notions it was only a ‘Gen-Z app’ and making the time ripe for marketing experimentation.
Apr 27, 2020
