April 29th

10am EDT | 3pm BST


 

Global sporting events like the World Cup create major spikes in demand, but the brands that win are the ones that plan early. From product assortment to promotional timing, successful campaigns start months before the first match.

In this 15-minute session, we’ll explore 

  1. Campaign & Creative Benchmarking: Analyze competitor messaging and campaign timing across top global retailers
  2. Trend Spotting: Identify breakout categories and silhouettes before kickoff
  3. Discount Timing: Plan promotion cadence using historical markdown data
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