Trend Alert – The Posh & Becks 90s Revival
After the premiere of Netflix’s Beckham documentary, a renewed interest in the pair’s iconic 90s style has flooded the market. From leather bikers to mini dresses, throwback trends remain one of the most lucrative investments for retailers. Here, we break down the areas that have longevity into 2024.
- Renewed interest in the pair’s 90s aesthetic has shot back into the spotlight after the release of the Beckham documentary. Its popularity supports ongoing Y2K nostalgic and Blokecore themes popular in 2023.
- The couple’s 90s look should almost be a sanity check for assortments as it channels popular items, including biker leather jackets and distressed denim. With its current trending status, keep these items front of mind in any communications.
- With backing from the SS24 runway, support 90s stories with our Posh-inspired checklist, which includes key items such as halter tops, mini dresses and low-rise jeans, with the latter already having seen a 22% YoY increase in arrivals in FW23.
- For menswear, baggy jeans are growing in popularity in the mass market, with arrivals up 216% versus 2022. Build the Beckham look by layering on retro varsity and sportswear, we well as tank tops.
- 00s nostalgia, Bikercore and Blokecore are subcultures set to continue in 2024, providing ample promotional stories next year or stories for retailers to act on now.
Trend Accelerators
Beckham Documentary on Netflix
According to Casino Alpha, David Beckham has gained almost half a million followers on social platforms since the documentary trailer was released.1David Beckham documentary nets him half a million new fans on social media – The Guardian TikTok has also seen interest peak, noting hashtags of #victoriabeckham grow 96% versus two weeks prior from her SS24 runway show.
Instagram – David Beckham
Y2K Nostalgia Reigns
Post the SS24 runway, the formidable trends of the Noughties and Nineties reign as throwback references saw low-rise jeans, halterneck tops, baggy denim and slogan tops flood the catwalk across genders.
Instagram – Victoria Beckham
The Mini-Me Beckhams
Interest in the extended Beckham clan is growing thanks to Brooklyn’s wedding to Nicola Peltz last year and Romeo’s relationship with Gen Z It girl Mia Regan. The pair grabbed headlines at the Netflix premiere wearing throwback David and Victoria-inspired 90s outfits that included a tank top and LBD.
Instagram – ROMEO
Football and Fashion Lines Blur
The football jersey has straddled activewear and streetwear in 2023, noting the rise of Blokecore and Blokette, and seeing jerseys styled with everything from cargos to skirts.
Instagram – Ines Silva
The Trend Checklists
Couple’s Dressing
In FW23, arrivals of biker jackets have jumped 9% in menswear and 24% in womenswear. The staple evolved this season to favor Beckham-inspired collarless, plain black leather designs, with denim and waxed iterations showing it has longevity into next season. More recently, tailoring has made its big return, noting that blazers styled with denim and sporty caps are popular. Heavily distressed denim has been flagged as a bubbling trend for 2024, as seen on the Beckhams in the 90s in oily, dark denim iterations.
Instagram – David Beckham
Instagram – Victoria Beckham
Instagram – David Beckham
Leather biker jackets
Bershka at Bershka (UK)
Blazers
Pull&Bear at Pull&Bear (UK)
Sporty caps
New Era at Aritzia (US)
Cargos
ASOS Reclaimed Vintage at ASOS (UK)
Grubby denim
Old Moon at Free People (US)
Aviators
Pull&Bear at Pull&Bear (UK)
Posh
While low-rise denim will be a more directional buy, it is an essential trend for building the aesthetic and should be central in any trend communications. Intake has grown by 22% heading into FW23. Motel’s Roomy jeans have already sold out in five different washes. Mini dresses and skirts continue to persist on the runway, although maxi and midi have outpaced minis in arrivals in the mass market, buys next season should have all three to service the 90s/00s subcultures. Retailers should also note that shades of Beckham purple emerged on the runway, making it 2024’s update for pink.
Instagram – David Beckham
Instagram – Victoria Beckham
Instagram – Victoria Beckham
Halter tops
Zara at Zara (US)
Capri trousers
ASOS DESIGN at ASOS (UK)
Mini skirts/dresses
Kaiia at ASOS (UK)
Lilac
Intimately at Free People (US)
Low-rise jeans
Diesel at Free People (US)
Boho belts
Bershka at Bershka (UK)
Becks
The epitome of David Beckham’s 90s style baggy denim, in washed, distressed, and colored designs, forms the foundation for building this look. Arrivals are already up 216% versus 2022, with big YoY increases at H&M and Abercrombie & Fitch. Sports and varsity themes should adopt a retro feel, keeping with the trend’s nostalgic element, which retailers can easily tap into through graphics on sweats and T-shirts. Tank tops emerge as an all-round core investment in menswear, noting that arrivals have jumped 39% YoY.
Instagram – Victoria Beckham
Instagram – David Beckham
Instagram – Victoria Beckham
Baggy jeans
Boohoo at BoohooMAN (UK)
Tank tops
Zara at Zara (US)
Tracksuit tops
adidas Performance at ASOS (UK)
Tracksuit bottoms
adidas Originals at ASOS (UK)
Varsity graphics
Pull&Bear at Pull&Bear (UK)
Flip flops
The North Face at ASOS (UK)
SS24 Runway Key Shows
Menswear
- Dsquared2
- Dolce & Gabbana
- JORDANLUCA
Dsquared2 Spring 2024
Womenswear
- Blumarine
- Diesel
- KNWLS
Blumarine Spring 2024
How to Promote
00s Nostalgia
Instagram – Jaded London
Collusion at ASOS (UK)
Bikercore
Instagram – Hailey Rhode Baldwin Bieber
Motel at Motel (UK)
Bloke/Blokette
PFW Street Style SS24
adidas Performance at ASOS (UK)
Appendix
Date analysis
Products new in Aug 10 – Oct 10, 2023 vs. 2022
US & UK retailers considered
Womenswear & Menswear: & Other Stories, Abercrombie & Fitch, Aritzia, Banana Republic, boohoo, Club Monaco, COS, Dorothy Perkins, Francesca’s, Free People, Gap, LOFT, Lulus, Madewell, Matalan, Missguided NA-KD, Nasty Gal, New Look, PacSun, PrettyLittleThing, River Island, UNIQLO, Wallis, Whistles, Zara