Trend Alert – The Posh & Becks 90s Revival

After the premiere of Netflix’s Beckham documentary, a renewed interest in the pair’s iconic 90s style has flooded the market. From leather bikers to mini dresses, throwback trends remain one of the most lucrative investments for retailers. Here, we break down the areas that have longevity into 2024.

  • Renewed interest in the pair’s 90s aesthetic has shot back into the spotlight after the release of the Beckham documentary. Its popularity supports ongoing Y2K nostalgic and Blokecore themes popular in 2023.
  • The couple’s 90s look should almost be a sanity check for assortments as it channels popular items, including biker leather jackets and distressed denim. With its current trending status, keep these items front of mind in any communications.
  • With backing from the SS24 runway, support 90s stories with our Posh-inspired checklist, which includes key items such as halter tops, mini dresses and low-rise jeans, with the latter already having seen a 22% YoY increase in arrivals in FW23.
  • For menswear, baggy jeans are growing in popularity in the mass market, with arrivals up 216% versus 2022. Build the Beckham look by layering on retro varsity and sportswear, we well as tank tops.
  • 00s nostalgia, Bikercore and Blokecore are subcultures set to continue in 2024, providing ample promotional stories next year or stories for retailers to act on now.

Trend Accelerators

Beckham Documentary on Netflix

According to Casino Alpha, David Beckham has gained almost half a million followers on social platforms since the documentary trailer was released.1David Beckham documentary nets him half a million new fans on social media – The Guardian TikTok has also seen interest peak, noting hashtags of #victoriabeckham grow 96% versus two weeks prior from her SS24 runway show.

@davidbeckham
Instagram – David Beckham

Y2K Nostalgia Reigns

Post the SS24 runway, the formidable trends of the Noughties and Nineties reign as throwback references saw low-rise jeans, halterneck tops, baggy denim and slogan tops flood the catwalk across genders.

@victoriabeckham
Instagram – Victoria Beckham

The Mini-Me Beckhams

Interest in the extended Beckham clan is growing thanks to Brooklyn’s wedding to Nicola Peltz last year and Romeo’s relationship with Gen Z It girl Mia Regan. The pair grabbed headlines at the Netflix premiere wearing throwback David and Victoria-inspired 90s outfits that included a tank top and LBD.

@romeobeckham
Instagram – ROMEO

Football and Fashion Lines Blur

The football jersey has straddled activewear and streetwear in 2023, noting the rise of Blokecore and Blokette, and seeing jerseys styled with everything from cargos to skirts.

@irisloveunicorns
Instagram – Ines Silva

The Trend Checklists

Couple’s Dressing

In FW23, arrivals of biker jackets have jumped 9% in menswear and 24% in womenswear. The staple evolved this season to favor Beckham-inspired collarless, plain black leather designs, with denim and waxed iterations showing it has longevity into next season. More recently, tailoring has made its big return, noting that blazers styled with denim and sporty caps are popular. Heavily distressed denim has been flagged as a bubbling trend for 2024, as seen on the Beckhams in the 90s in oily, dark denim iterations.

@davidbeckham
Instagram – David Beckham
@victoriabeckham
Instagram – Victoria Beckham
@davidbeckham
Instagram – David Beckham

Leather biker jackets

Faux leather biker jacket

Black

Bershka at Bershka (UK)

GBP49.99

Blazers

Checked blazer

Black_800

Pull&Bear at Pull&Bear (UK)

GBP49.99

Sporty caps

NY Yankees Baseball Cap

Navy/white

New Era at Aritzia (US)

USD35.00

Cargos

unisex Y2K pocket cargo in washed khaki

Khaki

ASOS Reclaimed Vintage at ASOS (UK)

GBP45.99

Grubby denim

LEVI’S Distressed Jeans

Blue

Old Moon at Free People (US)

USD349.00

Aviators

Aviator sunglasses

Brown_700

Pull&Bear at Pull&Bear (UK)

GBP12.99

Posh

While low-rise denim will be a more directional buy, it is an essential trend for building the aesthetic and should be central in any trend communications. Intake has grown by 22% heading into FW23. Motel’s Roomy jeans have already sold out in five different washes. Mini dresses and skirts continue to persist on the runway, although maxi and midi have outpaced minis in arrivals in the mass market, buys next season should have all three to service the 90s/00s subcultures. Retailers should also note that shades of Beckham purple emerged on the runway, making it 2024’s update for pink.

@davidbeckham
Instagram – David Beckham
@victoriabeckham
Instagram – Victoria Beckham
@victoriabeckham
Instagram – Victoria Beckham

Halter tops

WAXED HALTER TOP

Black

Zara at Zara (US)

USD45.90

Capri trousers

bengaline ruffle hem capri trouser co ord in black

Black

ASOS DESIGN at ASOS (UK)

GBP18.00

Mini skirts/dresses

Mini dress in charcoal grey

Grey pinstripe

Kaiia at ASOS (UK)

GBP35.00

Lilac

City Nights Tuck In Top

Wisteria

Intimately at Free People (US)

USD38.00

Low-rise jeans

Diesel 1969 D-Ebbey-S1

Tan

Diesel at Free People (US)

USD350.00

Boho belts

Rhinestone ring belt

Silver

Bershka at Bershka (UK)

GBP17.99

Becks

The epitome of David Beckham’s 90s style baggy denim, in washed, distressed, and colored designs, forms the foundation for building this look. Arrivals are already up 216% versus 2022, with big YoY increases at H&M and Abercrombie & Fitch. Sports and varsity themes should adopt a retro feel, keeping with the trend’s nostalgic element, which retailers can easily tap into through graphics on sweats and T-shirts. Tank tops emerge as an all-round core investment in menswear, noting that arrivals have jumped 39% YoY.

@victoriabeckham
Instagram – Victoria Beckham
@victoriabeckham
Instagram – David Beckham
@victoriabeckham
Instagram – Victoria Beckham

Baggy jeans

Plus Baggy Rigid Boxer Waistband Jeans

Stone

Boohoo at BoohooMAN (UK)

GBP35.00

Tank tops

RIB TANK TOP LIMITED EDITION

White

Zara at Zara (US)

USD39.90

Tracksuit tops

adidas Football sweat

Black

adidas Performance at ASOS (UK)

GBP40.00

Tracksuit bottoms

Adicolor tracksuit trousers in dark blue

Dark blue

adidas Originals at ASOS (UK)

GBP60.00

Varsity graphics

Long Angeles varsity sweatshirt

Off white_251

Pull&Bear at Pull&Bear (UK)

GBP25.99

Flip flops

Base Camp II flip flops in stone and black

Neutral

The North Face at ASOS (UK)

GBP30.00

SS24 Runway Key Shows

Menswear

  • Dsquared2
  • Dolce & Gabbana
  • JORDANLUCA
Launchmetrics/Spotlight
Dsquared2 Spring 2024

Womenswear

  • Blumarine
  • Diesel
  • KNWLS
Launchmetrics/Spotlight
Blumarine Spring 2024

How to Promote

00s Nostalgia

Diesel UK Email – Sep 18, 2023
@jadedman
Instagram – Jaded London
x008 ripped rigid flare jeans in blue

Light blue

Collusion at ASOS (UK)

GBP29.99

Bikercore

Steve Madden US Email – Oct 9, 2023
@haileybieber
Instagram – Hailey Rhode Baldwin Bieber
Mildred Distressed Biker Jacket in PU Olive

Olive

Motel at Motel (UK)

GBP86.00

Bloke/Blokette

size? UK Email – Sep 25, 2023
Launchmetrics/Spotlight
PFW Street Style SS24
adidas Football Manchester United FC 2023/24 unisex third shirt in white

White

adidas Performance at ASOS (UK)

GBP80.00

Appendix

Date analysis
Products new in Aug 10 – Oct 10, 2023 vs. 2022

US & UK retailers considered
Womenswear & Menswear: & Other Stories, Abercrombie & Fitch, Aritzia, Banana Republic, boohoo, Club Monaco, COS, Dorothy Perkins, Francesca’s, Free People, Gap, LOFT, Lulus, Madewell, Matalan, Missguided NA-KD, Nasty Gal, New Look, PacSun, PrettyLittleThing, River Island, UNIQLO, Wallis, Whistles, Zara