Streetwear’s Hottest Trend: Blokette
Fashion designers borrowing from sports culture is nothing new… react quickly by cross-promoting sportswear lines with Coquette accessories.
- Blokette blends the hyper-feminine and romantic aesthetic of Coquette with the Blokercore’s attire of 80s and 90s football fans. Football jerseys and vintage-looking sneakers are the hyper-masculine staples, styled with typically-femme skirts, lace, hair ribbons and leg warmers.
- Fashion designers borrowing from sports culture is nothing new, look to the Balenciaga x adidas Pre-Spring 2023 collection and Wales Bonner’s slew of designs with the three stripes for inspiration.
- Take advantage of the global buzz surrounding the Fifa Women’s World Cup, which kicked off on July 20th. Following England’s victory in the UEFA European Women’s Championship, women’s football is quickly gaining power, allowing players to embrace their gender and be unapologetically feminine.
Meet Blokette
Coquette
The Coquette style is a hyper-feminine and romantic aesthetic of lace, frills and ribbons. The soft color palette typically consists of pastels, pinks and whites and works to channel the ultimate stereotype of femininity. Accessories such as delicate jewelry, gloves and leg warmers complete the look. Balletcore was the most recent update of the aesthetic before Blokette.
Blokecore
Blokecore channels the aesthetic of stereotypical British male culture, inspired by the attire of 80s and 90s football fans, such as baggy jeans, adidas trainers and football shirts. In spite of the name of the theme, it is not limited by gender. The football-inspired trend took over TikTok last summer and has had a recent resurgence, proving its longevity.
Trend Accelerators
Celebrity Backing
Although the look is still rising on the trend curve, a slew of celebrities have jumped on board. While Bella Hadid, Ruby Lyn, and Jenna Ortega repped adidas, Olivia Oneil sported a vintage football jersey and mini skirt.
TikTok Trending
Over the last month in the UK, TikTok videos with the hashtag #blokette have received 650k views, with 84% of viewers aged 18-24. UK TikTokers prove the most invested, followed by those in Ireland.1TikTok Insights – TikTok: Creative Centre
Casualization
The gap between casual and occasionwear has shrunk as top-performing items
span both categories. Comfort has remained a priority in post-pandemic fashion. While demand for loungewear has waned, oversized silhouettes are growing as the next edition of this trend.
Genderless Dressing
Genderless dressing has grown in popularity as a result of the FW23 collections, environmental concerns, and the rising Femboy aesthetic. Armani Exchange, Canada Goose and New Balance are among retailers to have recently launched unisex collections, while EDITED identified sneakers as an area of opportunity.
Brands who have Invested
Fashion designers borrowing from sports culture is nothing new; we’ve seen an abundance of iconic collaborations, including Nike x Jaquemus and Nike x Martine Rose.
Renowned for working with adidas and its sports jerseys, Wales Bonner first dabbled in the Blokette look in 2021 and has since hinted at the aesthetic in runway collections, including Fall 2023 with adidas. Most recently, the Wales Bonner x adidas silver and lace Sambas were released on May 1st, for $200.
For its Pre-Spring 2023 collection, Balenciaga also joined forces with adidas and made Bella Hadid the face of the collection. The campaign look was styled with feminine accessories, glamorizing Blokecore and setting the tone for the Blokette aesthetic.
How to Tap In
The focus is on the silhouettes. Football jerseys and vintage-looking sneakers are hyper-masculine staples, styled with typically femme skirts, lace, hair ribbons and leg warmers. This is the perfect opportunity to cross-promote sportswear and femme lines – consider offering accessories at check out as an add-on to sports jerseys and sneaker purchases, encouraging shoppers to “get the Blokette look.”
So far, retailers have only promoted Blokecore in email communications. Stay ahead of the curve by reframing stock to create the Blokette look and be among the first retailers to alert and offer your recipients the hottest streetwear trend.
Take advantage of the global buzz surrounding the Fifa Women’s World Cup, which kicked off on July 20th. The UEFA European Women’s Championship last summer was watched by 365 million people worldwide, more than double the number of viewers from the previous edition. Following England’s victory in the 2022 tournament, women’s football is quickly gaining power, allowing players to embrace their gender and be unapologetically feminine.
References
- 1TikTok Insights – TikTok: Creative Centre