Apparel Retail Review

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How AI is helping the homeware industry’s customer experience
From smart homes to 3D printing, it’s no surprise that technology is set to play a massive role in the future of interior design. But which technologies are smart retailers implementing? In this report we take a deeper dive into how leading homeware brands are using AI to improve customers online and offline experiences.
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Reformation: What makes the ‘cool girl’ brand so successful with millennials?
The cult fashion brand is scoring mega points with millennials, thanks to its sustainable initiatives and witty branding. This week we look at why consumers are willing to spend between $20 and $430 on its eco-friendly garments. And how they get Instaworthy IT girls to promote and create buzz.
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  • Future
  • 27th Aug 2019
  • 7 shares
How to make a product go viral
Want to know how you can replicate the success of that Zara dress? Retail analyst, Ashley Graham looks into the four ways in which retailers are pushing product to achieve the highly coveted viral status.
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A guide to the $83bn shapewear industry pre-Kim Kardashian West
The compression garment that has been around since the 18th century has had a revamp and it’s a retail hit. From moisture-wicking technologies to posture support, modern shapewear silhouettes have been tailored for everyday wear, with cycling shorts seeing an 43% uptick YoY.
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  • Future
  • 8th Aug 2019
  • 8 shares
How fashion retailers are using Artificial Intelligence in 2019
Global spending on A.I. in retail is predicted to grow to $7.3bn a year by 2022, up from $2bn in 2018 says Juniper Research. And according to an IBM report, adoption of A.I.-driven automation in the retail and consumer products industries is projected to leap to 80% in the next three years. The facts are there: A.I. is coming for us.
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Three effective Back-to-School marketing opportunities
Retailers may be keeping their Back-to-School assortments tight, but promotions are already poised to be bigger than ever. Since May, advertising is in full swing.

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