Blog
New tariffs are disrupting global supply chains and profit margins, forcing brands to adapt fast.
From price increases to pausing U.S. shipments, messaging to consumers around these changes is proving to be just as critical as the strategies behind them.
Whether it’s transparent emails, time-sensitive promos, or business modifications, communicating effectively with your customers about these changes is essential.
How you communicate with your customers about tariffs isn’t something to improvise, especially with consumer trust, brand perception, and conversion on the line.
Using a retail intelligence platform, you can track real-time competitive messaging to understand how players in your industry are responding to the ongoing tariff situation.
Retail intelligence gives you the context to act decisively:
When you can see how the market is shifting and what competitors are saying to customers, you can build strategies that aren’t just reactive, but intentional.
Drawing from EDITED’s data, we’ve categorized three main messaging themes we’ve seen so far around tariffs so you can understand competitor communications and tie it back to your results in the market.
When cost increases are unavoidable, some retailers are choosing radical transparency to build trust.
Many retailers are using tariffs as a time-sensitive incentive, encouraging purchases before new costs take effect.
Some brands are pausing U.S. sales altogether, choosing transparency over confusion.
These brands are using proactive messaging to frame difficult decisions, maintaining brand equity even as they step back from a major market.
In a climate where policy can shift overnight, communication agility is essential. Retailers who can clearly explain price changes, set expectations, and maintain customer transparency will preserve brand trust and conversion.
Want to see how top retailers are messaging and benchmark your own strategy?
Book a demo to explore EDITED’s Tariff Messaging Tracker and learn how our Retail Intelligence Platform can help you stay informed, adapt quickly, and communicate with confidence.
Sources:
Our Tariff Tracker is powered by real-time data from EDITED’s Retail Intelligence Solution. Stay up-to-date on new product arrivals, pricing, and discounting fluctuations, alongside category performance across each major market, and take action accordingly.
