Date: Wednesday, October 7 Time: 2:30 pm BST // 9:30 am EDT; Duration: 20 minutes

Gen Z says polyester is cheap, fake and disposable. The press agrees. The rail might not.

Nobody has checked whether the assortment backs the headline up. If retailers are quietly stocking more of it while marketing natural fibers harder than ever, that gap matters to any retailer building a range or writing the copy that sells it.

Jen Day, our Data Scientist, will run that one headline through EDITED’s data using MCP and the API, so you can see where each one earns its place.

In 20 minutes:

  • Is the market really walking away from polyester?
  • What retailers stock vs. what they say, both in seconds
  • Where MCP stops, and why it tells you so
  • What the API shows underneath
  • Which tool for which job
  • Live Q&A

Register by filling in the form →

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