Lululemon brand strategy
Featured Jul 05, 2019 5 min read

Spotlight on Lululemon’s successful pricing strategy

The secret formula of Lululemon's pricing strategy is: functional garments at a high but consistent price point + minim...

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beauty week
Featured Jul 03, 2019 5 min read

The 5 ingredients you need for a successful skincare brand

The beauty industry has seen strong growth in recent years, especially among young direct to consumer brands. With susta...

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luxury pricing suite
Market Analytics Jul 02, 2019 4 min read

The Luxury Pricing Suite: By EDITED

The luxury market is evolving at a rapid pace, and we have the data to prove it.

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beauty shelf
Featured Jul 02, 2019 4 min read

What the $532bn beauty industry looks like in 2019

D2C brands are owning the customer experience and cutting out the middleman, while the rise of influencer marketing has...

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Black Friday
Featured Jun 21, 2019 5 min read

Retailers: the data you need to prep for Black Friday

Are your competitors discounting more? Learn how EDITED can help engage customers without sacrificing margins during pea...

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Fashion Nova
Industry Jun 10, 2019 5 min read

Three graphs revealing how Fashion Nova disrupted the fashion industry

There's fast, then there's Fashion Nova fast. How the Cardi B-approved brand's speed-to-market strategy broke the intern...

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Featured Jun 06, 2019 4 min read

Three top-performing modest styles to have on your radar this summer

In addition to The Modist's success, more retailers are including modest dressing edits on their website or in email com...

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Featured Jun 04, 2019 4 min read

A quick guide to pricing a killer utility assortment

Our data reveals the utility styles that have already seen success commercially, backing up their importance as you plan...

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Scaling your buying team? Here are the top questions to ask candidates
Featured May 29, 2019 2 min read

Scaling your buying team? Here are the top questions to ask candidates

Hiring a good fashion buyer is vital to the success of your margins. Firstly, you are looking for someone who understand...

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