Merchandisers need to pivot from a product-centric to a customer-centric merchandising strategy to take advantage of the post COVID customer reality. It’s time to move from WHAT makes you money, as the future depends on WHO makes you money.

In this webinar, you will learn:

 

  • The fundamental drivers of retail transformation
  • Why there is a need to look at performance through the customer lens
  • The power of customer analysis, and the role of segments vs. cohorts
  • The implications for merchandisers and how to get started

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