Reports

Creating A Premium Brand Identity In 2025

As luxury faces a slowdown, more mass market retailers are seeking premiumization in a bid to fill the gap for more accessible and affordable luxury. This report uses EDITED Market to identify key retailer strategies, including product pricing, collaboration and messaging shifts.

More Retail Reports

How PUMA Mastered The Power Of EDITED

Driving Conversion “Implementing conversion driving strategies on site will be much more of an effective way for us to convert consumers rather than just purely focusing on traffic. EDITED is playing currently, and will play, a crucial role into helping us increase those onsite conversions.” – Colette Hilton, Head of Retail & Ecom UKI at […]

Lunar New Year – Lessons & Insights For 2024

The Rabbit represents hope and peace, a calming omen for 2023 following several years of volatility. Major luxury players share the sentiment, with LNY celebrations coinciding with the zero COVID policy in mainland China being lifted for the first time since early 2020, making travel more accessible for Chinese tourists.

Middle Eastern Vs. Western Markets - Pricing & Assortment

The US and the UK command the highest average price points across leather goods combined for men's luxury. Though on a category level, steeper prices for small accessories can be found in the (KSA) driven upwards by leather pouches, wallets and utility belts at Gucci.