How can brands strike the balance between authenticity and support for social causes without seeming opportunistic?

 

 

More brands are taking action in solidarity for worldwide movements from Pride to raising awareness for public health issues such as COVID-19. In our latest episode, Kati Chitrakorn, Retail and Marketing Editor at Vogue Business, discusses how fashion brands can make a difference and effectively communicate these messages. Kati began her career working at the International New York Times’ fashion desk, and was most recently a reporter at The Business of Fashion and WWD.

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here.

Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think would be a great guest for our show too.

More Podcasts

blue background

Tech Talks - How AI & Data Impact the Customer Experience

Differentiating between customer churn and missed delivery on promise is just one of the lessons learned from AI Driven retail data.  So far in this mini-series, we’ve looked at how AI and data are driving major change in the world of commerce and how that change is impacting customers’ buying behavior. But what can business leaders […]

Read More

Selling to Online Marketplaces: Digital Strategy from Crocs

Happiness is a Good Pair of Shoes  Whether you wear your Crocs with socks, with charms or without any, this legendary brand prides itself on designing “delightfully comfortable shoes” that make the world a happier place.And if we had to describe Rebecca Lacerda, the company’s Head of Digital Marketplaces, it would be happy. Or bubbly. Or […]

Read More

Tech Talks - Retail Automation For Better Results

Embracing the use of AI and Data to meet the needs of today’s modern consumer.  As technology continues to eliminate many of the tasks humans used to do manually, the question remains what can be fully automated and what is still best guided by a human hand. For some, it’s all or nothing, man or machine. […]

Read More