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Inside Retail: EDITIONS – The Future of Men’s Beauty

Inside Retail revisits our podcast featuring Ed Healy, Chief of Commercial, VIEVE (formerly Commercial Director, L'Oréal) after last week's EDITIONS event.

Last week saw EDITED relaunch EDITIONS, a live evening of panel discussions on subjects surrounding The Art & Science of Retail.

One of our guests discussing Navigating Retail During Economic Uncertainty was Ed Healy, now the Chief of Commercial at VIEVE and formerly Commercial Director at L’Oréal.

We decided it was the perfect time to revisit his podcast with EDITED recorded during the height of the pandemic.

Original Article by Daphne Duong

80s icons such as Boy George and Prince normalized the use of men’s beauty products and opened the doors to what we’re seeing today. Now the  likes of Harry Styles and Jaden Smith are also seen frequently wearing makeup and supporting the use of beauty products. However, education in this area is still lacking in order to obtain wider adoption.

In our latest episode, Ed Healy, Commercial Director at L’Oreal, discusses the shift in attitudes as he sees a new digital and gender-neutral future for beauty. With over 10 years of experience in sales and marketing, Ed has worked with a range of companies, including luxury brands within L’Oreal UK, startups and iconic beauty giants.

 

 

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