Unpacking the success of Balletcore, Bikercore, Normcore and Gorpcore with considerations for future...

Fueled by the Hulu series Pam & Tommy and the resurgence of Bimbocore, the 90s star is being hailed as a modern-day fashion...

Micro aesthetic alert! How to target the TikTok generation through the tropical Coconut Girl...

With over 44 million views on the #softcore hashtag on TikTok, explore the cozy elements and aesthetics underpinning this...

Despite being popularized on TikTok, the Dark Academia trend appeals to many generations. Find out how to make it work this...

Another Gen-Z online persona has risen from the remnants of early-mid 2000s subcultures. Enter the E-Girl and E-Boy, an...