Retail Superintelligence

AskEDITED

Come with a question. Leave with a decision. Just ask – in your own words. You’ll get trusted analysis backed by real sources, charts that make the story obvious, and concrete next steps, not just numbers.

Ask a question

Retail AI. Not Generic AI.

No setup, expert answers

No dashboards, no filters, no super-user required. Every team member gets value on day one.

Personalised by default

Infers your category, region, and competitor and outputs in the format you want (CSV, PDF, PPT).

Retail's deepest dataset

12+ years of history. 90,000 brands. 5bn+ SKUs classified daily. Normalised so every comparison is like-for-like.

Multi-agent, not one LLM call

Orchestrates Market, Research, Promo, and Match sub-agents to answer multi-step questions in a single conversation.

Retail-trained recommendations

Understands assortment, pricing, markdown, and promo strategy. Returns next steps - not just raw data.

Verified, exportable sources

Every answer shows full transparency on scope and dataset. Easily exportable for sharing across the business.

Meet Edie, your retail AI thought partner

Edie is powering AskEDITED. Combining EDITED’s normalized retail data, proven ROV frameworks, and retail expertise to analyze questions, uncover opportunities, and deliver actionable recommendations in seconds.

See Edie in action

“My manager asked me a question mid-meeting that I didn’t have the answer to. I opened AskEDITED, got the analysis, and answered her – right there in the room. That was the moment I realised this is actually different.”

Eva Novorolnikova

Buying / Merchandising

“I asked about the Mother’s Day market and 20 seconds later I had the full picture – themes, what went on, all the reference points. During peak trade that kind of speed is everything. We’d absolutely use this daily. What used to take two or three hours to pull together, you’re doing in five minutes.”

Julie Cockcroft

Head of Planning

Resources

AI Insights

Data Strategy, Merchandising, Technology

+AI vs AI+: Why Most Retail AI Fails And What Merchandising Teams Need Instead

Most retail AI fails because it wasn’t built for merchandising. AI+ changes that - combining proprietary retail data, embedded expertise, and transparent insights to deliver recommendations teams actually trust and act on.

AI vs. Fashion Experts – Make Faster, More Accurate Choices With AI-Powered Retail Intelligence

Optimize your retail strategy with EDITED's Retail Intelligence Platform. Explore the impact of accurate data categorization and learn how AI outperforms human analysis, processing 170+ million products daily.

AI Won't Replace Your Merchants. It Will Make Them Unstoppable

AI is only as powerful as the data behind it. Discover why the most successful retail AI strategies combine human expertise with trusted, retail-specific intelligence to help merchandising teams move faster and make decisions with confidence.