Gen Z is rapidly becoming one of the most powerful consumer groups globally, but winning them requires more than nostalgia or trend-chasing.
Join Sam Fereday-Breese, Head of Merchandising at Reebok Europe, in conversation with Grace Hill, Director of Customer Insights at EDITED, for a candid discussion on how established brands can stay culturally relevant while protecting their core identity.
In this 45-minute session, we’ll cover:
With perspective shaped by experience at both Reebok and Dr. Martens, this session offers practical insight for merchandising, marketing, and brand leaders focused on moving faster — without losing what makes their brand iconic.
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