In today’s digital age, the fashion industry is overwhelmed with algorithmic trends. Consumer values have become paradoxical with the prioritization of sustainability, and personal style clashing with the inability to resist the latest viral product. This chaotic culture leaves businesses scrambling to keep up with their customers’ ever-changing tastes.
Join Kayla Marci, Senior Fashion & Retail Analyst at EDITED, and Marian Park, Concept Director of Miscellanea, a trend forecasting consultancy, for an explorative discussion on the saturated trend landscape.
Drawing on EDITED data and expert insights, they answer:
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