Press Jun 27, 2011 < 1 min read

The Guardian

Jemima from the Guardian visited us last week and here is what she had to say about EDITD… “It’s an ambitious business, but striking in its boldness and simplicit...

Jemima from the Guardian visited us last week and here is what she had to say about EDITD…

“It’s an ambitious business, but striking in its boldness and simplicity. Combining Fowler’s background as a fashion designer and Watts’s experience as a developer, EDITD serves up customised industry trend data to clients that include retailers, designers, buyers and merchandisers. Watts describes the service as 85-90% data and 10-15% creative inspiration, but it’s the scale of data gathering that lends EDITD such authority.”

Full article via  The Guardian