The pandemic has presented an opportunity for retailers to focus on buying into the right products and trends instead of excess quantities, which will end up damaging margins in the long run.
The EDITED Market Intelligence Platform can identify the materials and terminology used to describe products available online and where the opportunity for investment lies.
Expert industry analysis
The apparel industry accounts for 10% of global carbon emissions. With wider market analysis and EDITED data, we uncover a deeper understanding of what sustainable fashion looks like in retail today and in the years to come.
How PUMA uses EDITED to generate more sales
EDITED insights help guide our decisions throughout each stage of the retail planning cycle and have become integral to how we approach our product, promotional and pricing strategies.