From makeup to apparel, inclusivity is at the forefront of fashion. So how have lingerie brands adapted to meet these demands?
Gone are the days of a ‘one size fits all’ motto as retailers embrace the challenge to offer more size inclusive garments, especially in the lingerie market.
Joining us in the unEDITED studio are Abbie Miranda and Mazie Fisher, sisters and Co-Founders of Beija London, who run an independent lingerie and swimwear brand that launched in 2016. Their brand is made to celebrate different body shapes and boost the confidence of women across each size category, offering up to an H cup.
With this strong tagline, the sister duo talks us through the changing world of lingerie, why inclusivity is at the forefront of their brand and why it should be yours too.
Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here.
Don’t forget to rate, review and subscribe to unEDITED! Get in touch at firstname.lastname@example.org if there’s someone you think would be a great guest for our show too.