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Podcasts Sep 30, 2020 < 1 min read

Podcast EP.23: How have streaming platforms set worldwide pop culture trends? Ft. Heather Ibberson, Retail Analyst at EDITED

75% of Americans are watching more streaming content than before COVID-19, according to Invoke.

pop culture trends

With theatres closed and lockdown restrictions in place, people have turned to streaming platforms for escapism and a sense of nostalgia in 2020.

The way trends develop has transformed. The rise of Netflix, Disney+ and other streaming platforms has resulted in globally successful shows making a noticeable influence on social media and the runway. Instead of having dedicated costumes for each show, we’re now seeing designer collections such as D.Bleu.Dazzled featured in Black Is King and Molly Goddard’s tulle dress in Killing Eve.

To help us break it all down, Heather Ibberson, Retail Analyst here at EDITED, joins us on the podcast as we dive into the most significant fashion moments from your favorite shows this year and highlight the trends retailers can tap into. 

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