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Podcasts May 13, 2020 < 1 min read

Podcast EP.16: Examining fashion’s initiatives for social causes ft. Kati Chitrakorn, Retail and Marketing Editor at Vogue Business

COVID-19 has brought particular focus on how brands and retailers can make a difference during challenging times.

social causes

How can brands strike the balance between authenticity and support for social causes without seeming opportunistic?

More brands are taking action in solidarity for worldwide movements from Pride to raising awareness for public health issues such as COVID-19. In our latest episode, Kati Chitrakorn, Retail and Marketing Editor at Vogue Business, discusses how fashion brands can make a difference and effectively communicate these messages. Kati began her career working at the International New York Times’ fashion desk, and was most recently a reporter at The Business of Fashion and WWD. 

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