Podcast EP.4: How to build a cult ‘cool girl’ brand with Hannah McGhee, VP of WhoWhatWear
In this episode of unEDITED, Hannah McGhee, VP of WhoWhatWear, explains how to build a successful fashion brand and reach cult status.
How have brands like Reformation and Rixo successfully cut through all the competition to gain cult status?
In this episode, we welcome Vice President of WhoWhatWear, Hannah McGhee, into the unEDITED studio. Hannah explains how to build a successful fashion brand, along with why technology continues to play an important role in this business.
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