Podcasts Nov 20, 2019 1 min read

Podcast EP.4: How to build a cult ‘cool girl’ brand with Hannah McGhee, VP of WhoWhatWear

In this episode of unEDITED, Hannah McGhee, VP of WhoWhatWear, explains how to build a successful fashion brand and reach cult status.

Unedited Hannah

How have brands like Reformation and Rixo successfully cut through all the competition to gain cult status?

In this episode, we welcome Vice President of WhoWhatWear, Hannah McGhee, into the unEDITED studio. Hannah explains how to build a successful fashion brand, along with why technology continues to play an important role in this business. 

cult brands

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here

Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think who would be a great guest for our show too.

Relevant articles:

The cult brands to emulate for menswear

Reformation: What makes the 'cool girl' brand so successful with millennials?

How to create a cult beauty brand