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Industry Feb 11, 2014 2 min read

EDITD's real-time fashion week trend analysis for The LFW Daily

Real-time data meets the runway. As designers at London Fashion Week rush to finalize their shows, EDITD, the apparel retail analytics company, will be analyzing more than 8 millio...

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  • EDITD-LFW-Daily-Lace

Real-time data meets the runway. As designers at London Fashion Week rush to finalize their shows, EDITD, the apparel retail analytics company, will be analyzing more than 8 million product units in the retail world to report on the hottest trends through the eyes of real-time data. These trends and insights will be available for The London Fashion Week Daily readers every day from Saturday 15th until Tuesday 18th of February.

EDITD runs the world’s biggest apparel data warehouse that analyses more than 50M product SKUs, tracks more than 4 thousand global retailers’ webpages and provides a searchable database of 2,000 blogs and 600 million opinions from industry influencers across social media. These numbers escalate exponentially during the fashion weeks in New York, London, Paris and Milan.

Every day of the fashion week, EDITD analyses data from the shows in real time ready for  The LFW Daily readers to pour over the following day. EDITD’s successful collaboration with the publication is now in its 5th season.

“We’re delighted to bring EDITD’s insights to LFW The Daily readers again this season. EDITD analyses live social sentiment, discovers top trends in retail and translates all of this to the industry influencers,” said Marion Jones, Co-editor at The LFW Daily. “We love how EDITD encapsulates the conversation out there, from the sublime to the plain ridiculous!”

EDITD’s insightful data brought to The LFW Daily readers during the shows translates into big money for retailers, global and local. Buyers and merchandisers can gauge what consumers liked and understand spikes, which predict a trend’s popularity. Retailers will discover the catwalk journey of products, helping them to understand what to stock as well as an overview of the best selling garments in retail.

Julia Fowler, founder at EDITD, says, “Concrete information on what’s selling well, and what consumers like, is essential for brands and retailers to trade competitively and make product choices that are economically viable and right – and it’s a pleasure to share our industry data with a wider audience through our continued collaboration with LFW The Daily.”

For retailers, making wrong buying decisions and investing into wrong products can have serious financial consequences, destroying profitability for business of any size. EDITD solves this big problem for fashion retailers, brands and suppliers, who traditionally have used instinct to forecast trend, instead introducing apparel data and insight to underpin their decision-making.

(Note: images to the right show the analysis done for The LFW Daily SS14)