Familiarize yourself with the strongest trends of the week backed by market intelligence.
What new products are shaping the market this week? Get up to speed with this week’s strongest trends backed by market intelligence.
Our talented team of in-house Analysts trawls through the more than half a million SKUs added to the EDITED market intelligence platform per week to bring retailers a weekly breakdown of standout products.
Before you head into your Monday trade meetings, familiarize yourself with the most influential trends across menswear, womenswear and childrenswear to support your decision making with retail data.
Want full access to world-class retail and runway reports? Reach out to one of our Retail Specialists today.
Products covered in Borg, sherpa and fleece continue to trickle in and elevate comfort looks. Predominantly in the outerwear category, shapes ranging from hoodies to trucker jackets have been noted. Checked shackets are rising in popularity in the mass and streetwear space. J.Crew landed a high-pile sherpa style this week in a blue and white plaid design retailing for $129.50.
Music graphics have been front and center in 2020 and hoodies are the latest silhouette to see investment. H&M is stocking current artist merchandise with its latest arrival featuring Billie Eilish. Aéropostale and American Eagle took a retro approach honoring throwback rock bands like AC/DC and The Rolling Stones.
This style was found across assortments and emails this week. Retailers communicated cozy fabrics and the versatility of this top as another basic. The most popular colors this week included blacks, browns and neutrals while pops of color were few and far between.
Lulus emphasized the cozy aspect of its sweater dress while Splendid used the phrases “cozy-chic” and “snuggle-worthy” to describe the adaptability of its design – appropriate for loungewear or partywear. Neutrals monopolized arrivals.
Of these products, retailers were keen to add extra interest with graphic prints, which accounted for 88% of this monochrome assortment. The popular pastime continues to feature on tops, within licensing that included Playstation, and also associated phrases like “Gamer Mode: On”.
Headwear & Face Coverings
Just under a quarter of arrivals were without the festive details, most notably arriving at H&M, who opted for plain designs with small badges and embroidery. Colorful dye prints in pinks, aquas and purple helped present face coverings with a little more appeal for the cautious young wearer.