Future Feb 21, 2013 2 min read

EDITD & The LFW Daily London's top trends

Next up under the microscope for EDITD’s collaboration with The LFW Daily, was the Heritage trend we’ve seen evolve and emerge on London’s AW 13/14 catwalks in a...

  • Monday LFW Daily AW13

Next up under the microscope for EDITD’s collaboration with The LFW Daily, was the Heritage trend we’ve seen evolve and emerge on London’s AW 13/14 catwalks in a new form. Ever since Kate Moss paid homage to the great British outdoors in Barbour and Hunters at Glastonbury, heritage has been on fashion’s radar. Quilting and waxed jackets have moved on and for AW 13/14 Daks, Clements Ribeiro and Christopher Raeburn showed us how it’s done. Tartan prints, tweedy fabrics and chunky knits don’t have to be retrospective; this season designers gave heritage a new twist, with contemporary flavours. Daks’ paired tartan with metallic leather in cropped shapes and Ribeiro went full-on punky.

Charting online buzz surrounding the trend’s key features shows positive growth from last winter. With tartan garments selling through swiftly at retail and ranging in price from £1 to £3,615, this is a super-trend accessible to all.

What were people talking about?
Want to assess the scale of the trends seen at LFW? We tracked online mentions in real-time to bring you the haphazard thoughts of show-goers and online spectators!

Here’s 24 hours in fashion:
515 people want to be Rihanna.
103 people want to be with Rihanna.
9 mentions of the dashing male waiters serving up chocs at Julien MacDonald.
107 people talking about 90s grunge as House of Holland get their rave on.
90 mentions of tulip dresses, as shown by John Rocha.
7 people are hunting down the coffee caravan at Somerset House.
6 mentions of Cara Delevingne’s chair-dancing to Rihanna at the River Island frow.
63 people are talking about nose rings, as seen on Todd Lynn models.
129 mentions of sequin dresses as seen at Julien MacDonald.
1,048 people are discussing tracksuits, as seen at Thomas Tait.
38 people are talking about spaghetti straps as seen at Moschino Cheap & Chic.
45 mentions of French knots, as seen on shirts at Palmer//Harding.
40 people are talking about neon orange following Jasper Conran’s bright take.
9,511 mentions of capes, as seen at John Rocha, Mulberry and House of Holland.
157 mentions of 70s geometrics, seen at Issa, House of Holland and Holly Fulton.
16 mentions of the velvet ankle boots at Antipodium.
138 people are talking about bomber jackets, as seen at Antipodium and House of Holland.
60 mentions of motif tees, as seen at Holly Fulton.
62 people going gooey over the catwalk poodle at Mulberry.
175 mentions of punky zips, as seen at Preen.