singles day
Featured Nov 12, 2019 3 min read

How essential is promoting Singles Day outside of China?

US and UK retailers are competing for a sliver of the $38.4B profits Singles Day made this year. So we rounded up how th...

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Featured Nov 06, 2019 6 min read

Why everyone's talking about recommerce

Recommerce is flourishing as retailers are tapping second-hand partners to implement a circular process for a more susta...

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Black Friday Trends
Featured Oct 30, 2019 6 min read

The 13 products to avoid discounting this Black Friday...and the 9 to slash!

With only one month until Black Friday, we breakdown the biggest trends from last year and lay out what retailers should...

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Industry Oct 18, 2019 < 1 min read

McKinsey’s 2019 sustainable sourcing report powered by EDITED data and analysis

McKinsey & Company, a global management consulting firm, explores the current state of play on sustainable sourcing in r...

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Market Analytics Oct 07, 2019 3 min read

The Sustainability EDIT 2019 Retail Analysis

In this report, we look at the state of sustainable fashion, and if newness in fashion is outpacing consumer demand.

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Spring/Summer 2020 trends
Featured Oct 03, 2019 6 min read

The 6 key Spring 2020 trends confirmed by the runways...and the data to back it up

Let us help you power walk into Spring 2020 like Leon Dame did for Margiela. Our in-house analysts decode the major tren...

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VSCO girl starter pack
Featured Sep 25, 2019 3 min read

The VSCO girl starter pack: how brands can target the latest Gen-Z consumer

First, there was 'Basic Bitch', now there’s VSCO girl. We unwrap how you can capitalize on this trend.

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Reformation brand analysis
Industry Aug 29, 2019 5 min read

Reformation: What makes the 'cool girl' brand so successful with millennials?

Why consumers are willing to spend between $20 and $430 on the cult brand's eco-friendly garments.

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luxury pricing suite
Market Analytics Jul 02, 2019 4 min read

The Luxury Pricing Suite: By EDITED

The luxury market is evolving at a rapid pace, and we have the data to prove it.

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