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Market Analytics

back to school marketing
Industry Jul 26, 2019 4 min read

Three effective Back-to-School marketing opportunities

Retailers may be keeping their Back-to-School assortments tight, but promotions are already poised to be bigger than eve...

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Beauty trends 2019
Industry Jul 25, 2019 5 min read

The budget beauty boom

Industry headlines may be dominated by Instagramable cult brands and luxury labels expanding their categories to become...

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Industry Jul 25, 2019 4 min read

3 lessons ecommerce managers can learn from Pride 2019

Since the parades and marches first started to honor the 1969 Stonewall riots, many brands have joined forces to support...

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back to school marketing
Featured Jul 24, 2019 5 min read

Take the guesswork out of Back-to-School planning

While Back-to-School is a complex holiday to break down, EDITED data can take the guesswork out of assortment planning a...

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Amazon Prime Day Discounts
Featured Jul 11, 2019 4 min read

The insights retailers need to compete with Amazon Prime Day(s)

EDITED is now tracking Amazon in the UK! British retailers are increasing their participation in American discounting ev...

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Lulu
Featured Jul 05, 2019 5 min read

Spotlight on Lululemon’s successful pricing strategy

The secret formula of Lululemon's pricing strategy is: functional garments at a high but consistent price point + minim...

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luxury pricing suite
Market Analytics Jul 02, 2019 4 min read

The Luxury Pricing Suite: By EDITED

The luxury market is evolving at a rapid pace, and we have the data to prove it.

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beauty shelf
Featured Jul 02, 2019 4 min read

What the $532bn beauty industry looks like in 2019

D2C brands are owning the customer experience and cutting out the middleman, while the rise of influencer marketing has...

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Black Friday
Featured Jun 21, 2019 5 min read

Retailers: the data you need to prep for Black Friday

Are your competitors discounting more? Learn how EDITED can help engage customers without sacrificing margins during pea...

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