Market Analytics
With January sales fizzling out, what new trends should you promote?
It's easy for consumers to feel fatigued by continuous sales messaging, making the time ripe to promote newness.
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Discounting for Gucci rose at luxury e-tailers. Is Bottega Veneta’s success responsible?
Gucci was the luxury brand that defined the last half of the decade. But as hype starts to die down, Bottega Veneta is e...
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How can retail analytics improve industry processes?
The fashion world may be forward in designs, but regressive in processes. Find out how retail analytics can make comp sh...
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Why retailers need to rely on big data instead of Amazon to reach new markets
EDITED's Retail Decision Platform can help brands optimize their wholesale strategy by expertly navigating new markets t...
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Why streetwear is still relevant and how to interpret the next season’s most important trends
In a category that continues to disrupt the market, we unpack the essential streetwear trends to consider for 2020.
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What retail data reveals about Black Friday trends
Black Friday and Cyber Monday are over once again! We crunched the numbers to bring you the most notable shifts in our p...
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5 reasons not to shed the faux fur trend
From legislation bans on fur to the use of more animal-friendly alternatives, we explore the top reasons to invest in fa...
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Can fashion brands compete in the activewear market?
As the activewear market continues to evolve, more fashion retailers are flocking over to add their own spin to this luc...
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The EDITED Verdict: Do retailers need to make men’s workwear casual?
The formal suit is proving less relevant to the working man as relaxed silhouettes dominate mens workwear and casual dre...
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How essential is promoting Singles Day outside of China?
US and UK retailers are competing for a sliver of the $38.4B profits Singles Day made this year. So we rounded up how th...
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The 13 products to avoid discounting this Black Friday...and the 9 to slash!
With only one month until Black Friday, we breakdown the biggest trends from last year and lay out what retailers should...
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The 5 categories and trends to bank on in post-Brexit Britain
We collected recent findings that reflect consumer spending habits and financial news to understand the impact Brexit wi...
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Which brand rules the basketball sneaker scene
The NBA season is back. We delve into which brands have the largest presence in the sneaker market and which trends have...
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Prepare for Halloween 2019
Get a step ahead of competitors for Halloween 2019. Here are patterns from last year and signals on what people will be...
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The Sustainability EDIT 2019 Retail Analysis
In this report, we look at the state of sustainable fashion, and if newness in fashion is outpacing consumer demand.
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The VSCO girl starter pack: how brands can target the latest Gen-Z consumer
First, there was 'Basic Bitch', now there’s VSCO girl. We unwrap how you can capitalize on this trend.
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5 reasons why you should invest in puff sleeves
Want to know the five reasons why you should get behind the humble puff sleeve?
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The best of spring/summer 2019 according to retail data
We’ve rounded up the best-selling products of Spring/Summer 2019. Download our free report, inside it reveals key shapes...
Read moreInside EDITED
With January sales fizzling out, what new trends should you promote?
Discounting for Gucci rose at luxury e-tailers. Is Bottega Veneta’s success responsible?
How can retail analytics improve industry processes?
Why retailers need to rely on big data instead of Amazon to reach new markets
Reformation: What makes the 'cool girl' brand so successful with millennials?
Why consumers are willing to spend between $20 and $430 on the cult brand's eco-friendly garments.
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A guide to the $83bn shapewear industry pre-Kim Kardashian West
From moisture-wicking technologies to posture support, modern shapewear silhouettes have been tailored for everyday wear...
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Three effective Back-to-School marketing opportunities
Retailers may be keeping their Back-to-School assortments tight, but promotions are already poised to be bigger than eve...
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The budget beauty boom
Industry headlines may be dominated by Instagramable cult brands and luxury labels expanding their categories to become...
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