Market Analytics

Halloween Celeb 1541069592
Market Analytics Oct 09, 2019 3 min read

Prepare for Halloween 2019

Get a step ahead of competitors for Halloween 2019; here are patterns from last year and signals on what people will be...

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Market Analytics Oct 07, 2019 3 min read

The Sustainability EDIT 2019 Retail Analysis

In this report, we look at the state of sustainable fashion, and if newness in fashion is outpacing consumer demand.

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VSCO girl starter pack
Featured Sep 25, 2019 3 min read

The VSCO girl starter pack: how brands can target the latest Gen-Z consumer

First, there was “Basic Bitch.” now there’s VSCO girl. The trend sweeping the internet has got everyone intrigued. But w...

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why you should invest in puff sleeves
Market Analytics Sep 16, 2019 4 min read

5 reasons why you should invest in puff sleeves

Want to know why you should get behind the humble puff sleeve? Retail analyst, Avery Faigen gives you 5 reasons, includi...

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Featured Sep 11, 2019 3 min read

The best of spring/summer 2019 according to retail data

We’ve rounded up the best-selling products of Spring/Summer 2019. Download our free report, inside it reveals key shapes...

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Rise of female sports
Market Analytics Sep 05, 2019 4 min read

The rise of female sports and analysis on how brands are playing an active part

Recognition for female sports is increasing not just on TV but also in retail. We look at how the retail industry is rol...

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Reformation brand analysis
Industry Aug 29, 2019 5 min read

Reformation: What makes the 'cool girl' brand so successful with millennials?

Why consumers are willing to spend between $20 and $430 on the cult brand's eco-friendly garments.

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Featured Aug 13, 2019 5 min read

A guide to the $83bn shapewear industry pre-Kim Kardashian West

From moisture-wicking technologies to posture support, modern shapewear silhouettes have been tailored for everyday wear...

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Back to School marketing
Industry Jul 26, 2019 4 min read

Three effective Back-to-School marketing opportunities

Retailers may be keeping their Back-to-School assortments tight, but promotions are already poised to be bigger than eve...

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