Market Analytics
How essential is promoting Singles Day outside of China?
US and UK retailers are competing for a sliver of the $38.4B profits Singles Day made this year. So we rounded up how th...
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The 13 products to avoid discounting this Black Friday...and the 9 to slash!
With only one month until Black Friday, we breakdown the biggest trends from last year and lay out what retailers should...
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The 5 categories and trends to bank on in post-Brexit Britain
We collected recent findings that reflect consumer spending habits and financial news to understand the impact Brexit wi...
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Which brand rules the basketball sneaker scene
The NBA season is back. We delve into which brands have the largest presence in the sneaker market and which trends have...
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Prepare for Halloween 2019
Get a step ahead of competitors for Halloween 2019; here are patterns from last year and signals on what people will be...
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The Sustainability EDIT 2019 Retail Analysis
In this report, we look at the state of sustainable fashion, and if newness in fashion is outpacing consumer demand.
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The VSCO girl starter pack: how brands can target the latest Gen-Z consumer
First, there was “Basic Bitch.” now there’s VSCO girl. The trend sweeping the internet has got everyone intrigued. But w...
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5 reasons why you should invest in puff sleeves
Want to know why you should get behind the humble puff sleeve? Retail analyst, Avery Faigen gives you 5 reasons, includi...
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The best of spring/summer 2019 according to retail data
We’ve rounded up the best-selling products of Spring/Summer 2019. Download our free report, inside it reveals key shapes...
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The rise of female sports and analysis on how brands are playing an active part
Recognition for female sports is increasing not just on TV but also in retail. We look at how the retail industry is rol...
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Reformation: What makes the 'cool girl' brand so successful with millennials?
Why consumers are willing to spend between $20 and $430 on the cult brand's eco-friendly garments.
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A guide to the $83bn shapewear industry pre-Kim Kardashian West
From moisture-wicking technologies to posture support, modern shapewear silhouettes have been tailored for everyday wear...
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Three effective Back-to-School marketing opportunities
Retailers may be keeping their Back-to-School assortments tight, but promotions are already poised to be bigger than eve...
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The budget beauty boom
Industry headlines may be dominated by Instagramable cult brands and luxury labels expanding their categories to become...
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3 lessons Ecommerce managers can learn from Pride 2019
Since the parades and marches first started to honor the 1969 Stonewall riots, many brands have joined forces to support...
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Take the guesswork out of Back-to-School planning
While Back-to-School is a complex holiday to break down, EDITED data can take the guesswork out of assortment planning a...
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The insights retailers need to compete with Amazon Prime Day(s)
EDITED is now tracking Amazon in the UK! British retailers are increasing their participation in American discounting ev...
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Spotlight on Lululemon’s successful pricing strategy
The secret formula of Lululemon's pricing strategy is: functional garments at a high but consistent price point + minim...
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How essential is promoting Singles Day outside of China?
The 13 products to avoid discounting this Black Friday...and the 9 to slash!
The 5 categories and trends to bank on in post-Brexit Britain
Which brand rules the basketball sneaker scene
What the $532bn beauty industry looks like in 2019
D2C brands are owning the customer experience and cutting out the middleman, while the rise of influencer marketing has...
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Retailers: the data you need to prep for Black Friday
Are your competitors discounting more? Learn how EDITED can help engage customers without sacrificing margins during pea...
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Three graphs revealing how Fashion Nova disrupted the fashion industry
There's fast, then there's Fashion Nova fast. How the Cardi B-approved brand's speed-to-market strategy broke the intern...
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Three top-performing modest styles to have on your radar this summer
In addition to The Modist's success, more retailers are including modest dressing edits on their website or in email com...
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