Market Analytics
The need for gender fluidity in fashion beyond Pride
The unisex space is a fully realized market, yet that doesn’t mean it’s all-encompassing.
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The new adaptive apparel market: fashionable and accessible
More retailers are recognizing the necessity to offer more inclusive adaptive clothing that is accessible, medically saf...
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The playbook of trading in a recession
Find out what the 5 key strategies to adopt during the upcoming global recession.
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How to recession proof your discounting strategy
As the fashion industry adapts to trade in the new normal, find out what discounting strategies to adopt as we prepare f...
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How COVID-19 is disrupting the retail calendar
From digital runway shows to a decline in arrivals, discover how COVID-19 has impacted decision making.
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Used right, retail intelligence increases revenue by over 8%
Retail intelligence is imperative for brands to implement in their everyday processes to stay competitive in today's cur...
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How has coronavirus furthered fashion’s relationship with social causes?
Mentions of 'charity' in communications are up 186% - we unpack how retailers are supporting social causes during COVID-...
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The data behind China's post-pandemic economic recovery and what global retailers can learn
With China overcoming the worst of COVID-19, we round up 5 key learnings for retailers to aid in their bounceback strate...
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What's selling globally during COVID-19?
Sanitizer, sportswear and sweatpants. A data-backed analysis of 5 retail trends selling globally through the pandemic.
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The increasing demand for PPE, but make it fashion
Governments and organizations around the world are calling on people to wear face coverings in public when social distan...
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5 ways coronavirus is drawing attention to sustainable fashion
Outlining how COVID-19 is affecting sustainability and how best retailers can respond.
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How home workouts are boosting the activewear market during COVID-19
With sporting events canceled and gyms closed, last week's activewear sell outs shot up by 40% in the US and 97% in the...
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The 5 answers to the coronavirus’ effect on the swimwear market
As vacations are canceled due to COVID-19, all eyes are on the swimwear market. We delve into what's been selling and th...
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Veganuary: strategies for success
In this report, we investigate the current vegan trail blazers and how retailers are investing in animal-free fashion an...
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The lingerie market explained in 7 charts
Globally, the lingerie market is expected to hit $325.36 billion by 2025. Thinking of launching an underwear category? C...
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The data behind Fall 2020’s hottest menswear trends
Our in-house analysts decode the major trends from the Fall 2020 menswear shows. Read on for the products and styles tha...
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EDITED x Zilingo: The future of your apparel business
As consumers become more aware of fashion waste, they are demanding retailers adapt to more sustainable business practic...
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The rise of Scandi Style
Plus the data behind Ganni’s discounting strategy.
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The need for gender fluidity in fashion beyond Pride
The new adaptive apparel market: fashionable and accessible
The playbook of trading in a recession
How to recession proof your discounting strategy
How are retailers strategizing for Chinese New Year?
Preparing for the millions of consumers set to travel during the Lunar New Year before the coronavirus outbreak groundin...
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The driving forces of the trends behind special sizes
How are plus, tall, petite and maternity markets shaping up in the new year?
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Activewear market analysis
Activewear communications may surge in January. However, this category is bigger than 'new year, new me.'
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With January sales fizzling out, what new trends should you promote?
It's easy for consumers to feel fatigued by continuous sales messaging, making the time ripe to promote newness.
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