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Reports Feb 23, 2012 2 min read

Burberry flex their digital muscles again

Want to know why statistically this outfit should be one of next season’s best selling? Then you need to read our just launched London Fashion Week digital round up. We’...

Want to know why statistically this outfit should be one of next season’s best selling? Then you need to read our just launched London Fashion Week digital round up. We’ve been working our way through 17 million tweets, updates and influential blog post from across the week to compile the data-driven review. It’s the only trend report which takes consumer sentiment into account, so serves as a great indicator of what we’ll want to wear next season!

So what did we find?

For the second season running Burberry are the most talked-about brand of LFW. Will anyone ever topple their digital savvy? Raise your game London designers!

Aquascutum enjoyed an enormous 63.7% fanbase increase in the month building up to LFW, with a clear leap on the day of their show. Harry Styles’ front row presence may have more than a little to do with it!

Checked prints are the most talked-about print online this week. That makes it a double whammy, having also ranked top in New York.

Vintage styles just won’t go away! Despite the myriad Russian references and military looks storming down the catwalk, vintage is still the most talked about theme of the week. Milan! Shake it up next week please!

London’s AW12/13 palette was one of the most balanced we’ve seen. Designers didn’t hold back in pillaging the art cupboard. Quite literally in the case of Mary Katrantzou.

Our reports are free for all, so go on, delve a little deeper!