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Future Mar 6, 2015 3 min read

AW15: what was London loving?

During London Fashion Week we collaborated with our favorite runway commentators, The Daily. Providing analysis of the key trends on offer, we've recapped our articles here for any...

During London Fashion Week AW15 we once again collaborated with our favorite runway commentators, London Fashion Week The Daily – the paper given to show goers, industry insiders and Londoners each day of the week. We contributed to The Daily’s trend coverage, bringing a data edge to analysis of the week’s events. If you weren’t able to get your hands on a copy, don’t worry, we’ve recapped our content here.

AW15: Denim dudes

Haute Denim by EDITD for London Fashion Week's The Daily
LFW AW15: Haute Denim by EDITD for London Fashion Week’s The Daily

Denim is destined for success during Summer 2015, with retailers currently upping their trend-led investment in the fabric. Having carved out a new definition for denim, retailers and consumers will be looking for a smooth progression into Fall 2015. We turned to London’s runways and analyzed the best new directions for this trend. Click on the above image to view denim’s designer progress from Fall 2013 to Fall 2015, the most-stocked colors, and the recent bestsellers.

AW15: Seventies Supreme

The 70s by EDITD for London Fashion Week’s The Daily
LFW AW15: The 70s by EDITD for London Fashion Week’s The Daily

With three fashion weeks now complete, there is no doubt that Fall 2015 is ruled by the 1970s appreciation. In our second day of coverage, we plot the story’s development on London runways and pick the key pieces that retailers should plan ahead for. With new arrivals of fringing up 227%, and fringed styles selling out for Spring from Valentino and Saint Laurent, we know there’s going to be a widespread encore of the detail in September.

AW15: London’s Pick

LFW AW15: We track the progress of London’s favorite trends

  

On the final day of London Fashion Week, we contributed a round-up of the week’s trends, selecting the 5 most talked-about designers and charting the commercial activity of the season’s three big print stories. We also revealed the current market status of the biggest trends on the runway – showing the average price of each key garment trend to understand its projected lifespan.

Haven’t yet downloaded our London Fashion Week Fall 2015 Report? Click below to download your free copy now!

London Fashion Week - Fall 2015

Free Report:
The top trends from London Fashion Week —
Fall 2015

Learn about key colors, fabrics and shapes with the biggest potential for retailers in the coming season.

Download your free copy today   →

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