EDITED Reports
EDITED Reports
Get helpful best practices so you can stay ahead of the latest retail trends.
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5 Ways To Cater To The Mid Size Consumer
Mid size fashion represents sizes UK 10-16 or a US 6-14, accounting for a significant proportion of your consumer base....
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Trend Alert – The Tween Girl Aesthetic
From Barbie mania to Taylor Swift's Eras tour and Y2K's ongoing dominance, 2023 has been dubbed the summer of...
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Spring 2024 London – Trend Checklist
London in a nutshell - here's a snapshot of the September presentations from the city. The most important trends per area...
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Black Friday 2023 – What To Reduce And Avoid Discounting
As the most important discounting event of the year draws near, lean on EDITED intel to help shape strategies for Black...
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What’s Next For Cowgirl Fashion?
In this report, we unearth the key drivers for the trend and retailers investment for 2023. Along with the four key tends to...
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Trend Alert – Food & Drink In Fashion & Beauty
Navigating the influx of fast food licensing and the emergence of aesthetics inspired by fruits and beverages mirroring the...
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The Changing Face of Men’s Skincare
For decades, the beauty industry has strongly been associated with women, but that tide is turning. We analyze the growth of...
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Black Friday 2023 – How Much to Reduce by & Categories to Target
As the most important discounting event of the year draws near, lean on EDITED intel to help shape strategies for Black...
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What To Expect For Spring 2024
Ahead of Women's Fashion Week starting in September, we pre-empt the biggest trends and changes set to influence next...
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5 Takeaways From The Women’s World Cup
From new collections to top-performing jerseys and the Blokette aesthetic, EDITED examines the Women's World Cup's influence...
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What’s Shaping Successful Luxury Strategies?
While the luxury sector's post-pandemic recovery has been uneven, the market is on track for another record-breaking year,...
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Taylor Swift – Breaking Down The Eras
In celebration of her ten studio albums, Taylor Swift's hotly-anticipated Eras tour kicked off in the US in March 2023,...
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Streetwear’s Hottest Trend: Blokette
Fashion designers borrowing from sports culture is nothing new... react quickly by cross-promoting sportswear lines with...
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Will Pink Prevail Post-Barbiecore?
The hype and success of the Barbie movie have catapulted pink's status in fashion, but is the obsession with the hue here...
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Why Are Gen Z Obsessed With Archival Fashion?
As luxury prices increase, so does the cult of young archivists sourcing avant-garde designer pieces at affordable prices to...
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Protect Your Assortment With UPF Clothing
With extreme weather patterns on the rise and consumers becoming increasingly aware of the sun's harmful effects, UPF...
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Trend Alert – The Mesh Flat Is Summer’s It Girl Shoe
See-through shoes are in. A flood of mesh, caged and diamanté styles have flooded our social feeds and are fast becoming...
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Is Internet-Age Fashion Over?
58% of TikTokers use the platform for shopping inspiration, overrunning retail with algorithm-generated micro aesthetics....
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Localized Insights And Growth Opportunities For Beauty Brands
Localization is crucial to the success of a global brand. In this report, EDITED dives into five of the top growing markets...
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Data Driving The Denim Boom
The fabric has exploded as a central theme in 2023 and, according to Globe Newswire, the global denim market will reach a...
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How To Go Viral – The Data Behind UNIQLO’s Success
It all started with a crossbody bag. Or did it? We unpack the Japanese retailer's path to profit and highlight why its set...
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Unpacking The Comfort Bra Market
Comfort underwear and wireless bras have sustained their dominance in retailers' assortments and consumers' baskets since...
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Ugly Vs. Minimalist Footwear
Although the rise of Quiet Luxury has caused shoppers to return to a pared-back aesthetic in 2023, it is hard to ignore the...
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The Sustainability EDIT
This year has been marked as a year for action, with the planet on track for 2.5°C of warming this century, in contrast to...