Analyze more than eight years of worldwide retail history, complete with a full communications archive, to discover peak times for seasonal updates and promotions.
Understand your audience
Tell the right story and capture the perfect audience. See all promotional communications from your competitors worldwide and pinpoint key merchandising themes.
"Otto Group has continued to partner with EDITED over the past four years because we’ve seen clear results. Recently, Otto Group’s bonprix and About You saw revenue increases equalling a combined total of 1.8 billion euros."
Tobias Caldeweyher Head of E-commerce Analytics
Always be ready to react to the market.
Be ready with the right product and the right price. Track trends to make sure you get it right every time. Win Monday trade meetings always.
With full pricing data on every product in the market, you’ll know exactly how your competition is tiered and what’s selling. Be the first to spot big gaps to convert into big gains.
Always be ready to react to in-season best sellers to stay ahead of the competition. With the power to search homepages, newsletters and promotions from thousands of brands and retailers worldwide, you’ll get huge insight into how your market’s pushing new themes and stories.
Strategy & Analysis
Manage your product life cycle.
Sell More, Discount Less. Never discount too deeply again. Track and analyze products through their entire life cycle, from initial launch onwards, noting all activity until they’re discontinued.
Always understand your competitor's discounting strategy, how and when to discount and when to get rid of stock that’s dipped in popularity.
Prefer to work with the raw numbers? We understand. We make it easy to export our data into any new or existing Excel spreadsheet.
We only succeed when you do. You’ll get unlimited access to our in-house Customer Success team for questions, advice and trainings.
No IT Integration
EDITED is entirely web-based and runs directly out of your web browser. You won’t have to install, integrate or update anything, ever.
Trade faster. With more confidence.
Our in-house fashion and retail analysts use EDITED to track every category and trend in the market and deliver reports to support all your decisions.
90,000 Retailers Tracked
EDITED gives you access to full product and assortment information at any brand or retailer worldwide, in real-time. Select the brands or retailers you want and narrow it down by category, gender, region, color and so on.
2 Billion+ SKUs
EDITED live tracks every commercial trend and product worldwide, giving you the performance insight you need to buy in with confidence, at the right time.
8 Years of Data
With accurate historical global data, you’ll be ready to expand into new markets confidently and reliably monitor brand compliance. You’ll spot profitable opportunities that put you ahead, and keep you there.
How PUMA uses EDITED to achieve sales goals
EDITED insights help guide our decisions throughout each stage of the retail planning cycle and have become integral to how we approach our product, promotional and pricing strategies.
"EDITED has been extremely helpful in helping us reach our sales increases and drive growth."