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Press May 27, 2020

EDITED Retail Data Company Names Stephen Collins, Former CFO of DoubleClick and Former CEO of Monetate, as New Board Member

NEW YORK, NY – May 27, 2020 – EDITED, the Retail Decision Platform, which houses the world’s largest source of real-time product data, announced today that Stephen Coll...

company growth

NEW YORK, NY - May 27, 2020 - EDITED, the Retail Decision Platform, which houses the world’s largest source of real-time product data, announced today that Stephen Collins joins as a new non-executive Board Director, where he will help advise EDITED leadership on global growth plans and market presence expansion, with a focus on the US. 

With more than 20 years of executive leadership experience in the technology industry, Collins has been a C-level leader and board member for companies such as DoubleClick, BazaarVoice and  Quantcast. He most recently served as President and CEO for marketing technology provider Monetate, where he led its successful sale to Kibo Commerce and Vista Equity Partners. Collins currently also sits on the boards of advertising technology provider Kenshoo and provides strategic advisory services through Luca Partners, LLC.  

“Stephen brings an incredible wealth of knowledge from the diverse portfolio of well-known software companies he’s worked with in the past,” said Geoff Watts, CEO and Co-Founder of EDITED. “His guidance will help propel EDITED into its next growth phase to continue to expand our position as the global leader in retail data and intelligence.”

Stephen Collins commented, “The retail landscape has been upended in today’s crisis driven climate, but there is a silver-lining. Consumers have embarked on an unexpected leap forward in experimenting with and adopting ecommerce, digital shopping tools, online delivery services and curbside pickups. Online traffic and engagement has exploded. Thus there are incredible growth opportunities for retailers to leverage essential data from the EDITED platform as a critical tool for success. Relevant and high quality data always leads to better decisions and EDITED is one of the few platforms that can help retailers overcome the hurdles they’re currently facing. I’m greatly looking forward to helping them reach their next stage of growth.”  

Founded in London by Geoff Watts and Julia Fowler in 2009, EDITED is the leading Retail Decision Platform used by over 200 leading brands and retailers to optimize their buying and merchandising decisions. With the EDITED platform, which tracks over 2.5 billion products worldwide, brands and retailers can now make data-driven decisions by using real-time market data. 

Recently, EDITED secured $29 million in growth equity funding co-led by Boston-based Wavecrest Growth Partners and Beringea UK, with participation from Hermes GPE. While in the past two years, EDITED has expanded its global customer reach across 30 countries and doubled its revenue. The platform is used every day by a variety of customers from fast-fashion to luxury industry leaders, including Chloé, Zara, Mango, J.Crew, Puma, Tommy Hilfiger and boohoo. 

EDITED’s platform uses A.I., sophisticated analytics, and image and text recognition to understand pricing, discounts, assortments, and trends in real-time across the apparel, beauty and homeware industries. EDITED is built by data scientists and engineers working alongside former buyers and merchandisers from global brands and retailers.  

About EDITED 

EDITED helps the world’s best retailers drive sales by eliminating guesswork. The Retail Decision Platform uses A.I. to optimize buying and merchandising decisions, ensuring retailers get their product and prices right every time. This is how the world’s most innovative retailers stay ahead of the competition; including PUMA, Tommy Hilfiger, Diesel, Ann Taylor and the Arcadia Group. For more information, visit www.edited.com

Media Contact
Daphne Duong 
EDITED 
daphne@edited.com
Phone: +1 646-606-2790