NEW YORK, NY – October 7, 2020 – Luxury retailer Chloé is partnering with EDITED, the world’s largest source of retail data, to support and build a stronger e-commerce strategy. With over 2.5+ billion SKUs tracked daily, EDITED data provides the insights Chloé needs to monitor its products across multiple platforms to guarantee its pricing strategy is not compromised no matter what markets it is sold in.
As consumers lean more towards online shopping, the use of third party sellers are more prevalent. With EDITED data on over 90,000 brands and retailers, Chloé has visibility into all the distribution sites its products are on. The brand is able to react quickly and with efficiency to inconsistencies across various markets and sellers, ensuring Chloé is represented inline with their own discounting and pricing strategy.
Alenn Lao, E-Commerce and CRM Director at Chloé says, “Tracking price changes efficiently was a pain point we were looking into across our retail and wholesale networks. With EDITED, our teams are immediately notified of any changes in prices and discounts, ensuring consistency between us and our partners. Through its easy to use platform, EDITED data gives us insight into the necessary actions and key decision making needed to support our online business.”
The EDITED platform uses A.I., sophisticated analytics, and image and text recognition to understand pricing, discounts, assortments and trends in real-time across the apparel, beauty and homeware industries. EDITED is built by data scientists and engineers working alongside former buyers and merchandisers from global brands and retailers.
EDITED is the leader in Retail Market Intelligence. We help retailers increase margins, generate more sales and drive better outcomes through AI-driven market data, analytics and research. Brands like Zara, Puma, John Lewis, Marni and Tommy Hilfiger use the EDITED suite of Market Intelligence products to create retail strategies and make better assortment, pricing and promotion decisions everyday. For more information, visit www.edited.com.
Phone: +1 646-606-2790