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Press Dec 16, 2020

Former Users, Benetton Group, Returns to EDITED as an Essential Platform For Its New Strategic Direction

NEW YORK, NY — December 16, 2020 — After a brief two-year gap without EDITED, Benetton Group is partnering once again with the Retail Market Intelligence company as a n...

market intelligence

NEW YORK, NY — December 16, 2020 — After a brief two-year gap without EDITED, Benetton Group is partnering once again with the Retail Market Intelligence company as a necessary platform for its upcoming three-year strategy. EDITED pricing data on over 2.5+ billion SKUs will be pivotal to Benetton as they introduce a new pricing structure, expanding on the retailer’s products to a bigger mass market offering. 

In today’s current retail climate, price positioning is critical to nail down, especially as the coronavirus pandemic continues to impact international markets at different rates. With real-time data on over 140k retailers and brands, EDITED Retail Market Intelligence allows the Benetton Group to benchmark themselves against key competitors with a global perspective. EDITED retail data and analysis gives the mass market retailer transparency into various markets, enabling the Benetton Group to accurately plan, map and price its assortment as far out as possible. 

Luca Collesei, Brand Director Undercolors of Benetton, commented, “After a 2-year hiatus without EDITED and a new brand strategy underway for Benetton’s upcoming three-year plan, we knew we needed EDITED again as we tackled a key issue – price positioning. It was critical for us to accurately set prices across genders and categories, as well as throughout various European countries. With the challenging environment of 2020, EDITED is more crucial than ever to help us navigate the uncertainty, identify opportunities in the market and boost our margins.” 

“As previous users back in 2018, we realized how valuable the Market Intelligence Platform was to our pricing strategy for Benetton’s long-term growth,” said Sara Veronese, Licensing Manager of United Colors of Benetton. “With a historical bank of data, we’re able to adjust our pricing architecture and thus refine our assortment.”

The EDITED platform uses A.I., sophisticated analytics, and image and text recognition to understand pricing, discounts, assortments and trends in real-time across the apparel, beauty and homeware industries. EDITED is built by data scientists and engineers working alongside former buyers and merchandisers from global brands and retailers.  

About EDITED
EDITED is the leader in Retail Market Intelligence. We help retailers increase margins, generate more sales and drive better outcomes through AI-driven market data, analytics and research. Brands like Zara, Puma, John Lewis, Marni and Tommy Hilfiger use the EDITED suite of Market Intelligence products to create retail strategies and make better assortment, pricing and promotion decisions everyday. For more information, visit www.edited.com

Media Contact
Daphne Duong 
EDITED 
daphne@edited.com
Phone: +1 646-606-2790