How EDITED and Big Data are Redefining Communication Strategy for Fashion Retailers
Today, EDITED, the leading retail analytics software for apparel brands and retailers, announced the release of a new visual merchandising software that lets fashion merchandising and marketing teams boost their capacity for content analysis worldwide to identify winning campaigns, merchandising strategies and promotion cycles to sharpen their own content for big competitive gains.
January 19, 2016 -- Last year, EDITED monitored more than one million branded newsletters worldwide (1,042,559 to be exact) that landed in consumer inboxes, each containing the same message: buy.
More than ever, the path to the wallet starts with content, be it in a newsletter, blog or on a homepage. And retailers know that for their content to connect, it needs to be short, beautiful and above all else, relevant. The result, as we’ve all experienced, is more content and fiercer competition to have people look at it. For brands and retailers, the only way to win is to be ready with the perfect message at the perfect time. That, or get lost in the noise.
Today, EDITED, the leading retail analytics software for apparel brands and retailers, announced the release of a new visual merchandising software that lets fashion merchandising and marketing teams boost their capacity for content analysis worldwide to identify winning campaigns, merchandising strategies and promotion cycles to sharpen their own content for big competitive gains.
Tapping into EDITED’s Visual Merchandising tool, which contains the world’s largest collection of retail newsletters and landing pages, the new software lets marketers and merchandisers search by keyword to find relevant themes or trends and instantly gain insight into how their markets are communicating around them. The software actually understands the language used in the promotions, and tracks the type of messaging, as well as the content. Meaning nothing escapes analysis.
“This update gives us 20/20 vision and allows to us to better understand when to promote items. I look after trading in several regions, so it’s really important for my team to know what the key players are pushing and when -- and we react quickly to that information. The insight it gives us is much deeper than anything we had before, and we don’t have to try and gather anything ourselves,” says Simon Duggan, eCommerce Merchandiser at premium brand Jack Wills.
The product of five years and tens of thousands of hours of in-house development, the new EDITED visual merchandising software lets brands and retailers answer previously unanswerable key questions like — “When do retailers start mentioning Black Friday?”, “On what days do most newsletters get sent?”, “When do retailers announce seasonal sales?”, “How many times a year do retailers update their homepages?” and more in real-time. The entire five year archive of updates and newsletters is now searchable, even text originally placed in an image, offering unprecedented insight into discounting seasons and promotional patterns.
EDITED CEO and co-founder Geoff Watts says, “Adding the power of search and analysis to Virtual Merchandising isn’t just an achievement for us, being the first to do it, but a massive step forward for retail strategy. I’m excited to see the ways our early customers are using this already. It’s all part of our mission to change the world of retail, and make our customers the best retailers on the planet.”
About EDITEDEDITED helps the world’s best retailers drive sales by eliminating guesswork. The Retail Decision Platform uses A.I. to optimize buying and merchandising decisions, ensuring retailers get their product and prices right every time. This is how the world’s most innovative retailers stay ahead of the competition; including PUMA, Tommy Hilfiger, Diesel, Ann Taylor and the Arcadia Group. For more information, visit www.edited.com.
