# EDITED: Empowering Intelligent Retail

> AskEDITED and get expert answers in seconds\. Retail superintelligence powered by Edie, our deep agent, built on the world's deepest retail dataset\.

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## Pages
- [Blog](https://edited.com/blog/)
- [AskEDITED](https://edited.com/products/askedited/)
- [Software as a Service Client Agreement](https://edited.com/saas-agreement-ltd-co/)
- [Software as a Service Client Agreement](https://edited.com/saas-agreement-inc-co/)
- [Home page with AskEDITED \(2026\)](https://edited.com/)

## Posts
- [Is Gen Z Losing Interest in Sport, or Just Changing How They Play It?](https://edited.com/blog/is-gen-z-losing-interest-in-sport-or-just-changing-how-they-play-it/): \<span style="font\-weight: 400;"\>Gen Z fandom is down but participation is up\. Here's what that means for retail teams, and how to spot the shift before it's a trend report\.\</span\>
- [What is MCP? How Model Context Protocol is Transforming Retail AI](https://edited.com/blog/what-is-mcp-how-model-context-protocol-is-transforming-retail-ai/): Retail teams are hearing the term MCP everywhere and for good reason\. By connecting AI directly to live, trusted data sources, Model Context Protocol moves AI beyond generic responses and into the realm of real business decision\-making\. The connection matters, but the true value comes from the intelligence flowing through it\.
- [How the 2026 Middle East conflict is reshaping UAE retail: six data signals retail teams need to act on now](https://edited.com/blog/how-the-2026-middle-east-conflict-is-reshaping-uae-retail-six-data-signals-retail-teams-need-to-act-on-now/): When a region worth nearly \<strong\>$13 billion in luxury spending\</strong\> faces disruption, markets move quickly\. Consumer behaviour realigns in weeks\. Supply chains reprice in days\. The brands that emerge strongest won't be the ones reacting to change \- they'll be the ones spotting the signals early and responding in real time\.
- [Why Resale Is Booming in 2026 and What It Reveals About Your Assortment and Pricing Strategy](https://edited.com/blog/why-resale-is-booming-in-2026-and-what-it-reveals-about-your-assortment-and-pricing-strategy/): Resale is projected to hit \<strong\>$393 billion by 2030\</strong\>\. For retailers, that's not just a market opportunity, it's a report card\. The products holding value in the secondary market are often backed by strong pricing discipline, clear differentiation, and smarter assortment decisions in the primary market\.
- [AI Won't Replace Your Merchants\. It Will Make Them Unstoppable](https://edited.com/blog/ai-wont-replace-your-merchants-it-will-make-them-unstoppable/): AI is only as powerful as the data behind it\. Discover why the most successful retail AI strategies combine human expertise with trusted, retail\-specific intelligence to help merchandising teams move faster and make decisions with confidence\.

## Webinars
- [AskEDITED is Here: Get Answers in Seconds](https://edited.com/webinars/askedited-is-here-get-answers-in-seconds/): \<p style="color: \#fff; font\-size: 16px;"\>\<strong\>July 2nd \| 3pm BST / 10am EDT\</strong\>\</p\>
 

\<span style="color: \#fff; font\-size: 16px;"\>Join us for the official launch of AskEDITED, EDITED's conversational AI powered by a retail agent trained on 12\+ years of market intelligence\. In just 15 minutes, you'll learn what AskEDITED can unlock for your team, how to ask better questions, and see it in action through a live demonstration\.\</span\>
- [AskEDITED Accelerator: Ask Better\. Decide Faster\. Master AskEDITED](https://edited.com/webinars/askedited-accelerator-ask-better-decide-faster-master-askedited/): \<div class="qMYqUG\_convSearchResultHighlightRoot"\>
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\<p data\-start="0" data\-end="285" data\-is\-last\-node="" data\-is\-only\-node=""\>Watch our customer\-exclusive AskEDITED Accelerator to discover how agentic AI is transforming retail decision\-making\. Across two practical sessions, you'll learn the foundations of EDITED's industry\-leading data and gain hands\-on experience using AskEDITED to turn market signals into faster, more confident decisions\.\</p\>

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- [What's New: Work Smarter Every Monday with EDITED AI](https://edited.com/webinars/whats-new-work-smarter-every-monday-with-edited-ai/): \<div class="qMYqUG\_convSearchResultHighlightRoot"\>
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\<p data\-start="0" data\-end="285" data\-is\-last\-node="" data\-is\-only\-node=""\>See how EDITED’s latest AI\-powered features can streamline your Monday morning trade workflow from faster insights to automated reporting and an exclusive first look at AskEDITED\. Join this customer\-exclusive 30\-minute session to discover smarter, faster trading decisions\.\</p\>

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- [How Data\-Driven Manufacturers Can Strengthen Retail Relationships](https://edited.com/webinars/how-data-driven-manufacturers-can-strengthen-retail-relationships/): Retailers expect suppliers to come prepared with data, not guesswork\. In this 15\-minute session, learn how manufacturers can use market\-backed insights to strengthen partnerships, validate product strategies, and confidently sell into assortments\.
- [The World Cup Effect: Planning Campaigns Before the Demand Spike](https://edited.com/webinars/the-world-cup-effect-planning-campaigns-before-the-demand-spike/): Global sporting events like the World Cup create major demand spikes, but the brands that win plan months in advance\. In this 15\-minute session, learn how to benchmark campaigns, spot trends early, and time promotions for maximum impact\.

## Press
- [EDITED™ Launches AskEDITED: Retail Superintelligence, Powered by AI\. The World's Deepest Retail Dataset\. Now in a Conversation\.](https://edited.com/press-article/edited-launches-askedited-retail-superintelligence-powered-by-ai-the-worlds-deepest-retail-dataset-now-in-a-conversation/): \<span style="font\-weight: 400;"\>EDITED, the leading retail intelligence platform, today announced the launch of AskEDITED \- an AI\-native retail intelligence experience built for what retail teams actually need\. \</span\>
- [Monsoon utilizes EDITED’s Retail Intelligence to Return to Profitability](https://edited.com/press-article/monsoon-utilizes-editeds-retail-intelligence-to-return-to-profitability/): \<span style="font\-weight: 400;"\>Monsoon leverages real\-time market intelligence and AI from EDITED to strengthen pricing, refine assortments, and drive sustainable margin growth\.\</span\>
- [EDITED™ Named Winner of “Best Use of Artificial Intelligence” in the Data Breakthrough Awards Program](https://edited.com/press-article/edited-named-winner-of-best-use-of-artificial-intelligence-in-the-data-breakthrough-awards-program/): \<span style="font\-weight: 400;"\>Awarded for the second consecutive year, EDITED is redefining retail decision\-making through AI\-powered innovation\.\</span\>
- [EDITED™ Launches New Manufacturer Intelligence Package](https://edited.com/press-article/edited-launches-new-manufacturer-intelligence-package/): Helping apparel manufacturers anticipate trends, identify whitespace, and win more business with retailers\.
- [EDITED™ Turns Retail Questions Into Instant Insight](https://edited.com/press-article/edited-turns-retail-questions-into-instant-insight/): EDITED’s latest release transforms retail questions into instant insights with AI\-powered workflows and a redesigned experience for faster, smarter decisions\.

## Resources
- [7 Essential Questions for Smarter Trend Analysis](https://edited.com/resources/7-essential-questions-for-smarter-trend-analysis/): Turn retail market trends into results with our checklist\. Discover powerful insights and actionable strategies to scale the right trends, protect margin, and avoid costly over investments\.
- [Winning Gen Z Without Losing Your Brand](https://edited.com/resources/winning-gen-z-without-losing-your-brand-a-conversation-with-reebok/): Sam Fereday\-Breese, Head of Merchandising at Reebok Europe, joins in conversation with Grace Hill, Director of Customer Insights at EDITED, for a candid discussion on how established brands can stay culturally relevant while protecting their core identity\.
- [Are Your Campaigns Falling Short?](https://edited.com/resources/are-your-campaigns-falling-short/): Stop settling for vanity metrics\. Learn how to bridge the gap between campaign vision and commercial reality by using real\-time market signals to drive measurable revenue and profit\.
- [How Manufacturers Can Win More Business with Retail Intelligence](https://edited.com/resources/how-manufacturers-can-win-more-business-with-retail-intelligence/): This checklist outlines practical ways manufacturers use market insights to identify assortment gaps, benchmark pricing, and support smarter retail decisions\.
- [The Trend Forecasting Masterclass: From Insight to Impact](https://edited.com/resources/the-trend-forecasting-masterclass-from-insight-to-impact/): From early signals to in\-season execution, this Trend Forecasting Masterclass shows retail teams how to turn trend insights into faster, smarter assortment and merchandising decisions that drive performance\.


## Podcasts
- [How to Build a Timeless AND Ageless Partywear Collection, With Never Fully Dressed’s Founder](https://edited.com/podcasts/how-to-build-a-timeless-and-ageless-partywear-collection-with-never-fully-dresseds-founder/): Hear from Never Fully Dressed's founder on how she built a successful partywear collection and a brand rooted in community\. 
- [The Abercrombie Revival: A Masterclass in Brand Reinvention](https://edited.com/podcasts/the-abercrombie-revival-a-masterclass-in-brand-reinvention/): Join Abercrombie \& Fitch's Chief Product Officer for a deep dive into the strategy behind the remarkable brand transformation\.
- [Trends vs Fads: How to Stop Looking Like Everyone Else](https://edited.com/podcasts/trends-vs-fads-how-to-stop-looking-like-everyone-else/): Navigating the constant emergence of viral trends is challenging\. Learn how to invest intentionally to maintain uniqueness and drive value\.
- [Black Friday Has Changed: Steve Madden's Insider Tips for Winning](https://edited.com/podcasts/black-friday-has-changed-steve-maddens-insider-tips-for-winning/): Join Steve Madden’s Vice President of E\-Commerce to uncover how Cyber Weekend is different this year and tips for retailers to win\. 
- [The Shocking Reality of Return\-to\-Store With The Shop Flaw](https://edited.com/podcasts/the-shocking-reality-of-return-to-store-with-the-shop-flaw/): Discover why so many brands misunderstand their core customers and how retail head offices can better utilize their in\-store teams\.

## Reports
- [5 Strategies To Win Black Friday 2026](https://edited.com/report/5-strategies-to-win-black-friday-2026/): Pairing EDITED Market insights from 2025 with knowledge of the current retail climate, discover our top five strategy pointers ahead of this year’s event\.
- [Trending Digest: Activewear \- Jun 2026](https://edited.com/report/trending-digest-activewear-jun-2026/): Your monthly report on the activewear market, Trending Digest profiles the need\-to\-know products by optimizing EDITED Market tools, including the Top Words feature, to measure activity by partnering it with Instagram activity\.
- [Cheat Sheet: Spring 2027](https://edited.com/report/cheat-sheet-spring-2027/): A breakdown of the season's biggest narratives and how to effectively incorporate them into your assortment\.
- [Buyers' Guide: Color SS27](https://edited.com/report/buyers-guide-color-ss27/): Discover the biggest color trends on the runway to help inform SS27 range planning\. Check back at the end of the season for our SS27 color palette\.
- [The Ozempic Effect On US Inventory](https://edited.com/report/the-ozempic-effect-on-us-inventory/): We decode the realignment in apparel sizing using EDITED market data, analyzing how the GLP\-1 wave is fueling double\-digit cuts in extended ranges alongside a surge in core sizes\.

## Customer Stories
- [How Monsoon Uses EDITED to Return to Profitability Through Strategic Growth](https://edited.com/customer-story/how-monsoon-uses-edited-to-return-to-profitability-through-strategic-growth/): Monsoon achieved a successful return to profitability and a 3\.7% increase in sales by leveraging EDITED’s data\-driven insights to sharpen pricing architecture, identify high\-growth trends like chocolate brown and lightweight outerwear, and optimize inventory across key categories\.
- [How Cider’s Teams Use EDITED to Connect Creativity and Strategy](https://edited.com/customer-story/how-ciders-teams-use-edited-to-connect-creativity-and-strategy/): From concept to campaign, Cider’s teams have expanded their use of EDITED, infusing AI and market insights into creative direction, strategic planning, and measurable impact\.
- [How bonprix Leverages EDITED to Drive the Premiumization of Its Brand](https://edited.com/customer-story/how-bonprix-leverages-edited-to-drive-the-premiumization-of-its-brand/): Discover how EDITED helps bonprix take a customer\-centric approach to effectively target customers across all of its geographies and stay up\-to\-date with the latest trends, all while maintaining affordable prices\.
- [How The Very Group Puts EDITED’s Market Insights at the Heart of Decision\-Making to Maximize Profit](https://edited.com/customer-story/how-the-very-group-puts-editeds-market-insights-at-the-heart-of-decision-making-to-maximize-profit/): The Very Group is a multi\-brand online retailer that has been working with EDITED for over 6 years across fashion, homeware, and beauty\.  Discover how TVG utilizes EDITED to automatically get a granular view of its market, enabling the team to make data\-informed decisions and take profit\-driving action quickly\.

- [Unlocking Success: How PVH Gains Clarity of Its Business With EDITED’s Connected Data](https://edited.com/customer-story/unlocking-success-how-pvh-gains-clarity-of-its-business-with-editeds-connected-data/): Uncover how PVH uses EDITED to unlock new ways of looking at the consumer and the market to remain competitive, nimble, and customer\-focused\. 

## Categories
- [General](https://edited.com/blog/category/general/)
- [Insights \& Strategy](https://edited.com/blog/category/insights-strategy/)
- [Data Strategy](https://edited.com/blog/category/data-strategy/)
- [Trend Identification](https://edited.com/blog/category/trend-identification/)
- [Merchandising](https://edited.com/blog/category/merchandising/)

## Categories
- [Tipsheet](https://edited.com/resources-category/tipsheet/)
- [Whitepaper](https://edited.com/resources-category/whitepaper/)
- [Checklist](https://edited.com/resources-category/checklist/)
- [Report](https://edited.com/resources-category/report/)
- [One Pager](https://edited.com/resources-category/one-pager/)

## Categories
- [EDITED Market](https://edited.com/customer-stories-category/edited-market/)
- [EDITED Research](https://edited.com/customer-stories-category/edited-research/)
- [EDITED Messaging](https://edited.com/customer-stories-category/edited-messaging/)
- [EDITED Digital](https://edited.com/customer-stories-category/edited-digital/)

## Optional
- [Sitemap index](https://edited.com/sitemap_index.xml)