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Case Study

How PUMA uses EDITED to achieve sales goals

Case Studies

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  • How FitFlop uses EDITED to stay agile in today’s competitive landscape

    "EDITED has proven to be an essential business tool over the last year. It provides valuable insights that lets us plan more efficiently, track competitor data and monitor our products within the market place."


    — Silva Hrabar, Head of Merchandising

  • How boohoo uses EDITED to grow fast in an aggressive market

    "We use EDITED on a weekly basis. Principally to look at price promotions across not only the UK market but international markets to see how competitive we are. It also shows us quite clearly what is and isn’t working from a product perspective in all those markets at the touch of a button. That helps us make informed trading decisions."


    — Paul Horsfield, Merchandising Director


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  • How J.Crew uses EDITED to align price and product strategies

    "Our buying, merchandising and pricing teams use EDITED extensively. It’s their go-to tool when planning for upcoming seasons, creating assortment ranges or preparing for reviews. Using market data to back up our decisions has become essential to our process."


    — Lisa Greenwald, CMO