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Case Study

How FitFlop uses EDITED to stay agile in today’s competitive landscape

Case Studies

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    Data is hugely important in this day and age,” he says. “If you don't have up to date real-time data you won't survive in this aggressive trading, competitive retail market - full stop.


    — Paul Horsfield, Merchandising Director


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    How PUMA uses EDITED to achieve sales goals

    EDITED insights help guide our decisions throughout each stage of the retail planning cycle and have become integral to how we approach our product, promotional and pricing strategies.


    — Katie Darling, VP of Retail Merchandising

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    Our buying, merchandising and pricing teams use EDITED extensively. It’s their go-to tool when planning for upcoming seasons, creating assortment ranges or preparing for reviews. Using market data to back up our decisions has become essential to our process.


    — Lisa Greenwald, CMO