Case Study

How FitFlop uses EDITED to stay agile in today’s competitive landscape

Case Studies

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    "We use EDITED on a weekly basis. Principally to look at price promotions across not only the UK market but international markets to see how competitive we are. It also shows us quite clearly what is and isn’t working from a product perspective in all those markets at the touch of a button. That helps us make informed trading decisions."

    — boohoo

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    "EDITED insights help guide our decisions throughout each stage of the retail planning cycle and have become integral to how we approach our product, promotional and pricing strategies."

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    "Our buying, merchandising and pricing teams use EDITED extensively. It’s their go-to tool when planning for upcoming seasons, creating assortment ranges or preparing for reviews. Using market data to back up our decisions has become essential to our process."

    — Lisa Greenwald, CMO