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Case Study

How PUMA uses EDITED to achieve sales goals

Case Studies

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  • How FitFlop uses EDITED to stay agile in today’s competitive landscape

    EDITED has proven to be an essential business tool over the last year. It provides valuable insights that lets us plan more efficiently, track competitor data and monitor our products within the market place.


    — Silva Hrabar, Head of Merchandising

  • How boohoo uses EDITED to grow fast in an aggressive market

    Data is hugely important in this day and age,” he says. “If you don't have up to date real-time data you won't survive in this aggressive trading, competitive retail market - full stop.


    — Paul Horsfield, Merchandising Director


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  • How J.Crew uses EDITED to align price and product strategies

    Our buying, merchandising and pricing teams use EDITED extensively. It’s their go-to tool when planning for upcoming seasons, creating assortment ranges or preparing for reviews. Using market data to back up our decisions has become essential to our process.


    — Lisa Greenwald, CMO