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- 4th Apr 2011
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Five years ago we watched a seismic change take place in the fashion business, when bloggers were first given front-row seats at runway shows.
That was a bellwether, and since then even more ways for people to express themselves have emerged (like Facebook, Twitter & forums). At the same time, retailers were shifting focus toward online storefronts. By then it was obvious that online was becoming a nexus, and represents the industry’s future.